Google Ads is Quietly Printing Money for Smart Businesses – and Here is Why Most People Still Get it Wrong.
Let’s be honest, if Google Ads didn’t work, Google wouldn’t exist.
It wouldn’t be a multi-billion-pound advertising platform, and it wouldn’t be the first place that most businesses go when they want to make sales now.
Google Ads has picked up a little bit of a bad reputation, especially over the last few years, and you often hear feedback like Google Ads is too expensive, we tried it once, and it didn’t work or Google just takes your money and other similar things.
And yes, all of those statements can be true.
But only when Google Ads is not set up properly and is not optimised continually.
When set up properly, Google Ads can be one of the most powerful, controllable and greatest ways to generate traffic, leads and enquiries into your business.
And the businesses that are quietly winning with it absolutely love it!
One of the main reasons that Google Ads beats almost everything else is the level of intent behind the search that triggers your ad.
People who have googled something that triggers your ad are not scrolling aimlessly or watching a video like they do on social media, and they are not being interrupted.
They are actively typing things like emergency electrician near me, IVF clinic near me, commercial Roofer near me, best accountant London and so on.fer near me, best accountant London and so on.
These people are searching with real intent, looking for a solution.
And that’s where Google Ads wins.
It puts your business directly in front of them at the exact moment that they are ready to act.
Most failed Google Ads accounts don’t fail because the platform doesn’t work. They failed because they were set up badly, not optimised, and as a result, were generating irrelevant traffic.
Common mistakes that our Google Ads team here at Altitude Internet often see, is the use of broad match keywords with no control, a lack of negative keywords added to the account, sending traffic to the wrong pages on the website, measuring clicks instead of conversions, And a general set and forget mentality where people set the ads up and then let them run themselves.
In many of these cases, the ultimate winner and in some cases the only winner is Google.
Google Ads is not a channel that you can set and forget; in order to get the best from your Google Ads account, it needs to be properly structured, properly optimised and regularly managed.
Many advertisers panic and quit the ads network too early, whilst others rely too heavily on automation with no clear strategy in place, and ultimately, the ads account has a high chance of failing.
Many Google Ads accounts are bloated, messy, poorly segmented and are targeting the wrong keywords.
If there was one word that we could give you that wins every time, it is Control.
You can control what searches you appear for, what locations you Target, what time of day your ad shows, what devices convert best, how much you’re willing to pay for a lead, and which services you prioritise.
You literally have full control, and the goal of Google Ads is not to generate you cheap clicks; cheap clicks often come with low intent and generate poor quality leads, time wasters, price conscious shoppers, tyre kickers and people that are not ready to purchase just yet.
The proper goal of Google Ads should always be seen as generating profitable conversions. For example, a £10 click that turns into a £2000 customer is fantastic; the £5 click that never converts is expensive.
Businesses that obsess over the cost of a click often miss the bigger picture, and those businesses that succeed are those that are focusing on the right things.
Businesses that win with Google Ads think Properly over the long-term, and whilst it can be possible to generate almost instant results, the best results will come overtime.
Testing consistently, building data, refining landing pages, improving conversions, and optimising those keywords that are proven to convert.
Google Ads really can give you immediate visibility, high intent leads, consistent growth and full control as long as the campaign is properly structured.
The team here at Altitude Internet have been working with clients globally for over a decade, helping to set up, manage and optimise the Google Ads campaigns to generate the best returns possible.
We have experience of working with many clients in various different business sectors, and the chances are we can help you too.
To schedule a call with a member of our Google team, please click here.
We will typically schedule a 30 minute call, take a deep dive to better understand your business goals and to see if Google Ads is likely to be a good channel for you.
Whilst Google Ads works for most businesses, it is not suitable for all, and as an honest and transparent digital marketing agency, we will always recommend the best and most suitable channel for your business.
Click here to read some of our recent reviews stretching back over 10 years.
As a Google partner agency, all of our Google Ads team members hold all of the full certifications with Google. We are a smart bidding champion agency, which means we understand all of the bidding strategies within the Google Ads platform and will look to utilise the most sensible bidding strategy based on your budget and business goals. In fact, Altitude Internet was one of the first digital agencies in the UK and Ireland to be recognised as a Google Smart Bidding champion.
Click here to find out more about Altitude Internet.
Click here to find out more about search engine optimisation.
Search engine optimisation is a medium to long-term solution and generates better organic visibility within Google and the other major search engines.
Curious about the businesses that we work with?
We’ve put together some case studies just here.
The following case study is a client https://altitudeinternet.com/mystery-shopping/ that came to us for help with their Google Ads back in 2016.
They had become frustrated with a lack of returns from their Google Ad spend and a lack of good quality leads. Fast forward 10 years, and we’re still working together. This client has scaled their ad spend frequently, and as a result, they can now dominate the search results pages for their most important keywords and now generate significant return on investment from their Google Ads account.
Working with clients over the years and helping them to become even more successful is a fantastic feeling and something that the team at Altitude Internet takes great pride in.
Could you be our next success story? Only time will tell. Get in touch today and schedule a call with one of our experts.
