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SEO enhances your site to appear more highly on Google & Bing - So when someone makes a search online, they find you!
At some stage, every online business owner has asked the question of why their website pages rank below their competitors - and the most likely answer is SEO…
SEO is likely how you ended up here!
SEO stands for Search Engine Optimisation; this is one of the most relevant and requested digital marketing services nowadays. SEO helps to improve traffic and leads to your site by improving your organic traffic from search. Since search engines like Google and Bing are in constant evolution, you should ensure that your website is kept relevant and optimised for the latest search trends and algorithm updates.
And now with the AI revolution affecting how Google will work, it’s more important than ever to get ahead and capitalise on how this technology can help your SEO.
These optimisations for search engines are done through a range of multiple techniques across different areas such as content, technical audits, HTML, backlinks, competitor benchmarks and more. These include work on the site as well as outside of it.
How does SEO work?
In the world of SEO, content is King. Content is anything that appears on your website, from the text on your site to images and videos, sign-up forms and even links to other websites! All of this is taken into account by search engines. When a search engine looks at your site, they’re “crawling” for what are called signals. These signals are how search engines rank how well your site addresses a query, search term or question, and so are the ways search engines decide who to show in what places when a user makes a search.
When we take on your project, our experts will research your business and industry to find the best ways to improve your content and create a strategy to enhance your website. This is a collaborative process, where we will work with you to understand who your audience is, and what areas of your business you want to grow online.
After that, we’ll put together a comprehensive content calendar and optimisation strategy to help catapult your site onto page one!
Both users and search engines prefer websites that are fast, in good health, and provide a clean and easy user experience (UX). Technical errors can range from slow loading times to broken links or images, and in the worst cases can cause the security of your site to be compromised or the entire website to crash.
We work with the latest tools and software to help find, diagnose and fix the most common technical issues that appear on websites, as well as processes to get ahead of these issues and minimise their likelihood to reoccur.
HTML affects things like text, headings, and images on your website, and good HTML structure will help make your website easier to read and use for all users, as well as send good signals to Search Engines
Optimising the HTML structure of your website makes it easier to rank better on search engines and increase traffic to your website
HTML affects things like text, headings, and images on your website, and good HTML structure will help make your website easier to read and use for all users, as well as send good signals to Search Engines
In addition to HTML, it’s important to ensure all of your meta information is up to date on each page of your site.
Meta Information is information about your website specifically for Search Engines - these are things like page titles, and a short description of the page to show on results pages when users search. These both directly and indirectly help with traffic - the right meta information, with the best keywords, will help with ranking as well as engage users for higher clicks through to your website.
How does SEO work?
"There is only one thing in life worse than being talked about, and that is not being talked about.”
Oscar Wilde
Who knew Oscar would be almost a hundred years ahead of his time on off-page SEO strategy! One of the most relevant signals that search engines look for are “Backlinks” - In simple terms these are other websites that link to your site. These are important because they signal an endorsement from that site, and increase what is called Domain Authority. This is a score given to your site made up of the quantity and quality of these backlinks. For Google, the reasoning is simple, if other relevant sites and linking to yours, then your site must have relevant content.
As part of your SEO project, we will help to build out a strong backlink profile for you, so your Domain Authority increases and your referral traffic from other sites as well!
Complete Strategy
Thorough Keyword Research
Speed Tests
Inbound Backlinking
Content Creation
Duplicate Content Analysis
Competitors Benchmark
24/7 Access to our APP
Website Down Detection
Google Search Console Setup
Optimise HTML - Your content structure
Google Analytics 4 Enhancement
Comprehensive Monthly Reports
Improve Meta Information - How your pages display in Google
Rich Snippets Implementation - Appear on additional types on the top of Google results
We have different tiers of packages depending on your needs, get in touch with an SEO Specialist today to get a free assessment of your website.
Thorough Keyword Research
Speed Tests
Optimise HTML - Your content structure
Thorough Keyword Research
Inbound Backlinking
Improve Meta Information - How your pages display in Google
Rich Snippets Implementation - Appear on additional types on the top of Google results
Content Creation
Duplicate Content Analysis
Competitors Benchmark
Google Search Console Setup
Google Analytics 4 Enhancement
24/7 Access to our APP
Website Down Detection
Comprehensive Monthly Reports
We have different tiers of packages depending on your needs, get in touch with an SEO Specialist today to get a free assessment of your website.
SEO is a medium to long-term solution to rank your website online. Long term this can provide you with the best return on any digital marketing investment you make. Your website is one of the best and most powerful assets a company has, and SEO is the best way to improve and invest in your website for long-term returns.
Google is not about you as the website owner, or us, as the agency, Google is totally centred around providing their users with the best results
It stands to reason then, that your website has to be relevant, and tick as many boxes as possible (so to speak) for the search engines to want to rank you highly.
As a specialist SEO agency, we have the expertise and knowledge required to help your site get found online. Our team are highly trained, knowledgable, and importantly completely focused on getting you the best results. To find out more, and to arrange a free website audit just complete the form below and one of our friendly team will give you a shout.
DO YOU WANT YOUR BUSINESS FOUND ONLINE?
Thremhall Park, Bishop’s Stortford, Hertfordshire, CM22 7WE
One George’s Quay Plaza, George’s Quay, Dublin, D02 E440
Don’t miss out!
Download our FREE SEO e-book and get lots of helpful tips and insights. We will also provide you with a FREE SEO audit to help get you started.
