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The client had been managing PPC campaigns internally but wasn’t achieving results that justified their investment. Most clicks failed to convert into meaningful leads, and many enquiries that did come through were poor quality. With limited visibility in organic search, the business was heavily reliant on underperforming paid campaigns, leading to frustration and wasted budget.
We began by conducting a full audit of their existing PPC activity, identifying wasted spend and improving targeting around their most profitable service areas. Our team created a refined Google Ads strategy with tailored ad copy, conversion-focused landing pages, and clear tracking to measure ROI. Alongside this, we implemented a long-term SEO plan to strengthen their online presence and generate consistent organic leads through improved visibility and authority.
The new approach transformed their lead generation performance. 23% of all paid clicks now convert into an enquiry, either through their contact forms or direct phone calls. The client has since built a stronger presence across the UK, with consistent, high-quality enquiries driven by both PPC and organic search. By focusing on relevance, conversion optimisation, and measurable performance, we turned their PPC investment into a sustainable channel for growth.
Clicks
Impressions
OCT 2021
Page 1 keywords
FEB 2023
Page 1 keywords
OCT 2021
Keywords in top 3 places
FEB 2023
Keywords in top 3 places
OCT 2021
Target
FEB 2023
Target
OCT 2021
Sessions
FEB 2023
Sessions
OCT 2021
Target
FEB 2023
Outcome
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