SEO Case Study: Over 53,000 Organic Search Visits for a UK Serviced Office Provider
Industry: Serviced Offices & Flexible Workspaces
Service: Search Engine Optimisation (SEO)
Campaign: Organic Search Visibility & Keyword Rankings
The Results at a Glance
53,229 organic search sessions generated over the reporting period.
282,765 page views from organic search visitors.
34,775 organic search users attracted to the website.
Multiple No.1 Google rankings for highly relevant serviced office and flexible workspace keywords.
35.8% of all website sessions generated through organic search.
The Challenge
Operating in the highly competitive serviced office and flexible workspace industry, our client needed to strengthen its online presence and attract more potential customers through Google.
With national office providers, commercial property platforms, and independent workspace operators competing for top search positions, visibility for commercially valuable keywords was essential.
The objective was to ensure businesses searching for serviced offices, virtual offices, and flexible workspace solutions could easily find the client’s website.
A targeted SEO strategy was needed to help the business compete effectively in organic search and establish a stronger online presence.
Our Approach
Altitude Internet focused its SEO campaign on improving the client’s organic search visibility and strengthening rankings for commercially relevant keywords.
The campaign centred on reaching potential customers actively researching office space and flexible workspace solutions.
Key areas of focus included:
- Targeted Keyword Optimisation
Focusing on commercially valuable search terms associated with serviced offices, virtual offices, flexible workspaces and related services.
- Local Search Visibility
Strengthening the client’s presence in relevant local search results to reach businesses actively looking for workspace solutions.
- Organic Search Performance
Monitoring keyword rankings and website traffic to evaluate the client’s visibility and performance in search engines.
- Competitive Search Positioning
Focusing on search terms relevant to the client’s services to help the business compete against other established workspace providers.
The Results
Over 53,000 Organic Search Visits
Between June 2022 and November 2026, the client’s website recorded an impressive 53,229 organic search sessions, attracting 34,775 users through organic search.
These visitors generated more than 282,000 page views, demonstrating the significant volume of website activity associated with organic search.
Organic search accounted for approximately 36% of all website sessions, establishing it as one of the website’s largest sources of traffic.
Multiple No.1 Google Rankings
Alongside the impressive website traffic figures, the client secured numerous top-ranking positions on Google for commercially relevant search terms.
These included:
- Multiple No.1 Google rankings for serviced office searches.
- First-position rankings for virtual office-related keywords.
- Top-three rankings for flexible workspace and office rental searches.
- Strong first-page visibility across a range of competitive commercial search terms.
These rankings have helped establish the client’s website as a prominent organic search result for businesses researching office space and flexible workspace solutions.
Organic Search Generating Almost Six Times More Traffic Than Paid Search
One particularly encouraging result was the contribution of organic search compared with paid search.
During the reporting period:
Traffic Source Website Sessions
Organic Search 53,229
Paid Search 9,145
Organic search generated approximately 5.8 times as many website sessions as paid search.
This demonstrates the substantial contribution of organic search to the client’s overall website traffic.
While paid advertising can provide valuable immediate visibility, organic search has established itself as a significant source of website visitors for this business.
The Business Benefits
For businesses operating in the serviced office industry, appearing prominently on Google when potential customers search for workspace solutions is extremely valuable.
By securing strong organic rankings for relevant commercial keywords, the client has improved its opportunity to attract website visitors who are actively researching serviced offices and flexible workspace options.
The campaign has delivered three particularly important benefits:
Greater Search Engine Visibility
Multiple first-position Google rankings have helped strengthen the client’s online presence within a competitive industry.
Significant Organic Website Traffic
More than 53,000 organic search sessions demonstrate the substantial volume of website traffic generated through unpaid search results.
Less Reliance on Paid Advertising for Website Visibility
Organic search has provided a major source of website traffic without requiring payment for each organic click, complementing the client’s wider digital marketing activity.
The Outcome
Through its SEO campaign with Altitude Internet, this serviced office provider has established a strong organic search presence in a competitive commercial sector.
With over 53,000 organic search sessions, more than 282,000 page views from organic visitors and numerous No.1 Google rankings, the results highlight the importance of a targeted SEO strategy.
The campaign demonstrates how effective search engine optimisation can help businesses strengthen their online visibility, attract relevant website traffic and position themselves prominently when potential customers search for their services.
Want Your Business to Achieve Better Google Rankings?
At Altitude Internet, we help businesses improve their search engine visibility, attract more relevant website traffic and reach potential customers through targeted SEO campaigns.
Whether you’re looking to improve your rankings, increase organic traffic or strengthen your online presence, our experienced team can develop an SEO strategy tailored to your business.
Contact Altitude Internet today to discover how we can help your business get found on Google.
Altitude Internet is an award-winning digital marketing agency that helps small and medium-sized businesses globally generate more traffic, leads and enquiries.
Click here to schedule a call with our team.
Click here to read some of our recent client reviews.
Click here to learn more about search engine optimisation.
