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The client had been investing heavily in Google and Bing Ads but wasn’t seeing a satisfactory return. Despite having a strong offering, their ads were not generating the level of leads or conversions they needed. With an unstructured ad campaign and no clear strategy for scaling, they were not getting the best value for their spend. They also lacked organic visibility in critical search terms, further limiting their growth.
We began by overhauling their ad accounts, refining targeting, restructuring campaigns, and building out negative search term lists to improve the relevancy of their ads. By crafting compelling ad creatives with clear calls to action, we significantly improved their ad performance. Additionally, we introduced an SEO strategy to optimise their site for key trademark-related search terms, targeting high-value keywords with strong intent to improve organic rankings.
Our efforts led to a marked improvement in both their paid and organic search performance. The client now invests over £25,000 per month on Google Ads, having scaled their ad spend after seeing a clear return on investment. They currently rank on Page 1 of Google for 76 search terms, with 57 of those appearing in the top 3 positions. By appearing twice in the search results (both organically and via paid ads), they have significantly increased their visibility and continue to attract high-quality leads from across the UK.
Clicks
Impressions
OCT 2021
Page 1 keywords
FEB 2023
Page 1 keywords
OCT 2021
Keywords in top 3 places
FEB 2023
Keywords in top 3 places
OCT 2021
Target
FEB 2023
Target
OCT 2021
Sessions
FEB 2023
Sessions
OCT 2021
Target
FEB 2023
Outcome
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