Page One or Bust. The Reason Your Competitors Are Getting All Of The Clicks
Even if you have a great website, and your product or service offering is strong, leads and enquiries are quieter than you would like, you are not generating the level of leads you are looking for but your competitors seem to be busy…
Why could this be and what is the difference?
The chances are that your competitors have better organic rankings than you and in today’s digital-first world being on page one ahead of your competitors is everything.
Page one of Google matters more than ever.
If your website is not on page one of Google, you are pretty much invisible.
Studies show that over 90% of Google users never make it past the bottom of the page one search results, and we can probably all relate to that using our own experience of using Google, the chances are that we always find what we are looking for on page one of the search results.
So that means if you are not on page one for the most important keywords, the chances are you are just handing business directly to your competitors.
The majority of people trust Google and they trust the search results that Google is providing considering that the search results they see on page one are the most relevant.
If competitors are ranking higher than you, they are likely to be generating the lion’s share of the traffic, leads and enquiries.
Your competitors are likely winning because they have made SEO a major priority for their business.
Businesses ranking on page one of Google probably didn’t get there by chance. The chances are they invested in search engine optimisation.
A professional SEO, search engine optimisation agency would be optimising their website speed, building out and creating strategic keyword-rich content, optimising that content, building links, coupled with improving user experience and fine-tuning technical aspects of search engine optimisation.
In other words they are making sure that Google sees their site as valuable, trustworthy and relevant for the relative search result.
The result of this work is more than likely consistent leads, higher organic traffic and lower ad spending.
The cost of not being on page one can be dramatic and more costly than many business owners realise.
If you’re not on page one, you are missing out on organic leads which would convert without needing to pay for the click, you end up needing to spend more on ads just to get noticed, and Google Ads are also becoming more and more competitive and the cost of the clicks is noticeably higher year on year.
Your competitors are building brand authority whilst your website is fading into the background.
So how do you get to page one?
As a digital marketing agency specialising in search engine optimisation, we’ve helped businesses just like yours increase their rankings and dominate page one of Google.
We have tried and tested Formula which we have perfected over the last decade which starts with an SEO audit of your website.
We identify the critical areas holding your website back, we then put together a six-month roadmap and begin optimising the site, building out the content and link building.
Technical fixes to the website which make you more search engine friendly and then optimise the content that we have created, this work can make your website appear more credible, make it more relevant and keep it updated.
Google gives priority to those websites which provide fantastic user experience, and help answer consumers’ questions and this tailored strategy will help to improve your organic traffic, leads and enquiries.
There is a lot to consider when it comes to search engine optimisation and improving your organic visibility, so you can click here to schedule a call with a member of our team.
We would be happy to arrange a free 30-minute consultation to find out the most critical areas holding your website back and put together a strategy to improve your organic visibility.
We have deep SEO experience of helping businesses in many different sectors and whilst SEO should not be seen as a short-term quick fix but more of a medium to long-term marketing channel it is certainly hard to ignore.
We have put together some case studies of clients that we have helped significantly with their search engine optimisation.
Case study number two is a client in the mystery shopping space that we have been working with since 2016.
They had previously tried running Google Ads themselves but had struggled to generate any leads that were of high quality or that had converted into meaningful enquiries.
At the time they felt they were wasting precious resources and were losing faith in PPC / Google Ads as a model.
We put together an intensive digital marketing strategy for both Google Ads and search engine optimisation.
We generated a substantial number of conversions for them with 23% of their clicks completing an inquiry either by completing a form on the landing page or by calling their office/sales team.
Their business has expanded significantly over the years that we have been working with them and the search engine optimisation service that we have been providing has also improved their organic visibility significantly, an intensive SEO plan has helped their business to expand across the UK as a result of delivering high-quality leads for their business with high user intent.
But we don’t just help service-based businesses.
Case study number four below relates to a client in the e-commerce furniture space who contacted us in 2020.
https://altitudeinternet.com/wp-content/uploads/2025/03/altitude-internet-case-study-2024.pdf
This particular client wanted to generate greater exposure online and increase their traffic, leads and sales directly from the website.
In the time that we were working with them, we helped generate 341,000 sessions with over a three-minute average duration and during 2021 they increased their organic sales by over £200,000 compared to the prior year.
This is just an example of some of the significant returns that can be achieved by conducting professional search engine optimisation on your website.
Case study number six relates to a medium-sized law firm which approached us in 2019.
https://altitudeinternet.com/wp-content/uploads/2025/03/altitude-internet-case-study-2024.pdf
They had previously tried search engine optimisation without much success and felt that their previous SEO provider had more than likely reached the ceiling of what they could rank for locally.
We reviewed the previous SEO strategy and addressed the weaknesses in the website which were mainly centered around a lack of quality keyword content and helped to formulate a plan to achieve high-quality link building.
We created a bespoke content strategy and link building, which helped to increase their organic rankings.
We can also help trade with relative businesses.
Case study number 12 relates to a client in the skip-hire space who contacted us in 2017.
https://altitudeinternet.com/wp-content/uploads/2025/03/altitude-internet-case-study-2024.pdf
This particular client needed a new website and then importantly they needed to rank organically across Dublin for the most important local search-based keywords to drive immediate enquiries and sales.
We designed a brand-new website from the ground up, helped to source images and designed the site with SEO in mind.
Like many business sectors, skip hire can be extremely competitive with many local and national contractors seeking to dominate page one for the most important keywords.
We put together an intensive SEO strategy and between 2017 and 2022 we increased their organic rankings in the search engines results pages by almost 3,000 positions.
Crucially we increased the number of keywords on page one of Google from 4 when we started work to 19 keywords.
The traffic continues to increase within a few months of starting work leading to an increase in business and sales.
This particular client continues to work with us today some eight years on. They continue to invest in their search engine optimisation and they have seen a huge increase in their rankings every month.
Case study 15 relates to an online fabric retailer that contacted us in 2019.
https://altitudeinternet.com/wp-content/uploads/2025/03/altitude-internet-case-study-2024.pdf
Historically, they have struggled to generate online sales as their business wanted to become less reliant on their physical brick-and-mortar high street location in a suburb of London.
They appreciated how quickly people were moving online and they wanted to capitalise on this growth opportunity that online gave them.
We made a number of recommendations and consistent optimisations over many years and have seen significant increases in organic traffic and online sales.
Despite many Google algorithm changes over the years we have successfully grown their organic rankings by over 12,000 positions across Google and continue to generate them great exposure online.
They had previously invested in search engine optimisation had struggled to see good results and were nervous about changing agencies.
This is quite a common theme that we see when speaking to potential clients about the benefits of SEO.
We helped to put them at ease and have continued to help provide them with education around our methodology and the ongoing work with regular catch-ups and detailed monthly update calls.
A consistent investment in link building over the years has also played an important role in helping them to achieve online success.
We are particularly proud of some of the case studies that we have put together, and we are confident that the team here at Altitude Internet can help your business achieve significantly increased visibility.
Click here to schedule a call
Click here to view some of our other case studies, many of which relate to clients which we have been working with for many years.
Fancy learning more about the benefits of SEO? We’ve put together a handy video and a downloadable ebook just here packed with hints and tips and ways to help improve your SEO.
We help businesses of all shapes and sizes to get found online, generating them more traffic, leads and enquiries. Get in touch today to find out more about how we can help your business grow online.
We’ve been established and successfully trading for over a decade and would love to chat about all things SEO related! Learn more about us and digital marketing on our blog.
