SEO & Link Building

Search engines like Google see backlinks as a vote of confidence.

High-quality links from other websites back to yours signal to a search engine that your content is valuable, relevant and trustworthy.

High-quality backlinks help you have a better chance of ranking higher in the search engine results pages, (SERPs) for short.

Higher rankings on Google, naturally lead to increased visibility and when your site appears higher in the search engine results pages it will receive more clicks and organic traffic.

Quality backlinks can also drive referral traffic from other websites further boosting your visitor numbers.

High quality links and domain authority

Links from high-quality websites contribute to your domain authority (DA) for short!

Higher domain authority signals to search engines that your website is an authoritative source of information in your niche which can further help to improve your rankings.

If your website receives links from high authority websites, it can help to improve your brand visibility and credibility helping to lead to great recognition and trust from your target audience.

Different backlink types

There are various types of links:

Natural links are given naturally and without any action on behalf of the page owner.

For example, a food blog may link to a produce farm shop that they like.

These links are not paid for and are considered highly valuable for SEO purposes.

Manually built links are acquired through deliberate link-building activities such as contacting website owners requesting links, submitting websites to directories or engaging in guest blogging services.

These do help SEO but are not as valuable as a natural link.

Going back 10 years ago, it was all about the volume of links, and if you had 1,000 links, even if they were from poor quality websites you would rank much higher in the search engines results pages as a result.

Quality over quantity

The quality of links is now more important than the quantity, so now it is better to have 30 high-quality links than 1,000 poor-quality ones.

Link building should form part of an effective search engine optimisation plan and this is something that we can cover as part of our intensive search engine optimisation strategies.

There are some pitfalls that you should avoid when it comes to link building and this involves paying for low-quality links, buying links or over-optimised anchor text within the links.

These can lead search engines to think you are trying to game the system and they could penalise you or risk a penalty which can damage any rankings that you already have.

How do you know if your link building is effective?

You can measure the link-building success by using Google Analytics to track the amount of traffic coming from your backlinks, you can monitor your rankings for target keywords to see if they improve as you build more links.

You can also keep an eye on your domain authority using specialist tools to see if the domain authority increases over time which it should do.

Track the quantity and quality of links that you are acquiring using other specialist tools to make sure the strategy is going to work.

Altitude Internet’s Link Building Plans

We have a comprehensive search engine optimisation plan which can be rolled out to help you improve your organic visibility on the search engines, and generate more traffic, leads and enquiries for the business.

Our done-for-your service includes a combination of technical optimisations, link building and a content strategy.

A high-quality content strategy coupled with link building and on-site optimisations is a much more successful and talkative way to improve your visibility in the search engine results pages.

To find out more about how we could potentially help your website get found in the organic rankings please get in touch with us today.

We would be happy to complete a comprehensive audit of your website highlighting the opportunities and we can discuss these on a 30-minute strategy call.

We have deep SEO experience built over the last decade of helping clients in almost every industry and are confident that we can help most website owners achieve online success with a comprehensive search engine optimisation strategy.

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Questions We Often Get Asked About Search Engine Optimisation

You can take a look at some of our recent case studies just here.

Request a call with our team just here or ask for more information about our SEO plans.