Tracking how effective your marketing channels are is really important, as those channels that perform better should receive a disproportionately high-level of your marketing budget.
This is where the benefit of dynamic telephone numbers comes in.
Dynamic telephone numbers allow businesses to assign a unique telephone number to different marketing channels, campaigns or even individual visitors to the website.
This can provide you with precise tracking information as to which keywords are driving calls and which sources of clicks are driving calls.
You can even analyse the length of the call which will give you an indication as to the quality of the enquiry.
For example, a call at last five seconds is likely to be of poor quality. A call at last five minutes is likely to be a decent enquiry.
Here at Altitude Internet we can offer dynamic telephone numbers to customers, this would allow you for example to use a specific telephone number on your directory listings, another telephone number on your Google Ads , another telephone number on your Bing ads, another telephone number on your Facebook / Meta Ads campaign, another telephone number on your X profile and so on.
Dynamic telephone numbers are a fantastic way to measure exactly how well your marketing is working.
At the end of any given period, you should be able to run a report and see how much you have spent on each channel and how many telephone enquiries have been received.
For example; if you have spent £1000 on Google Ads and you generated 20 telephone calls you now know that the cost to generate a telephone call from your Google Ads marketing is £50.
Equally, if you have spent £2000 on Facebook ads but only generated 10 calls the cost to generate a call on Facebook Ads is £200 a Call.
In this instance, Google should be receiving a disproportionately high amount of your Facebook / Meta Ads spend as well.
Dynamic telephone numbers can also provide enhanced customer experience, as the calls can be routed through to the specific department avoiding the need for IVR systems and receptionists taking messages.
You can also choose dynamic telephone numbers for each geographic region, let’s look at the UK as an example;
If you have a branch in site Essex, you could have a couple of local Essex telephone numbers, for example, Chelmsford and Harlow, if you have a location in Kent, you could have a couple of telephone numbers for Kent, for example, a Chatham telephone number and Canterbury telephone number.
Local businesses can better target local towns and National businesses can also appeal more to people in certain areas.
Let’s imagine a window door and conservatory company for a moment in the Midlands.
They could have a specific telephone number for Birmingham, another telephone number for Manchester, another telephone number for Northampton, another telephone number for Sheffield, and even a number for London if they wish to give the impression that they have more local branches.
This is a fantastic way to generate more enquiries from these specific geographic locations.
Dynamic telephone numbers start from this Little is £20 per month including full reporting, we can also recommend a solution which provides a specific dynamic telephone number for each website visitor which allows you to track back any telephone enquiries to the specific keyword searched.
To find out more about how dynamic telephone numbers could improve your marketing attribution and reporting click here to schedule a call with a member of our team.
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