Stop Wasting Traffic! Here Are a Few Secrets That Could Double Your Sales Overnight.
Most businesses that we work with invest significant time, money, and effort into driving traffic to the website, either through search engine optimisation, Google Ads or social media, or other forms of email marketing.
The ultimate goal of most clients is to turn visitors into paying customers, but traffic alone does not pay your bills.
What matters most is how effectively the traffic converts.
Conversion rate optimisation (often abbreviated to CRO) should be a top priority to help turn good quality traffic into actual customers.
Conversion rate optimisation is the process of analysing, testing, and improving your website or landing pages to increase the percentage of visitors who take a desired action.
Depending on your business, that action might be filling out a lead form, booking an appointment, adding something to a basket and completing the checkout process, or even signing up for a newsletter.
In other words, conversion rate optimisation isn’t about driving more traffic; it is about making the traffic you already have more effective.
For example, imagine you have 10,000 people visiting your website in a month.
If your conversion rate is 2% that is 200 leads or sales.
However, if you are able to raise it to 4% suddenly you have doubled your sales without spending any more money on ads or search engine optimisation.
This is exactly how important conversion rate optimisation is.
Many businesses that come to us here at Altitude Internet have previously focused exclusively on traffic generation.
They often obsess over keywords, Google Ads spend, social media reach, and other metrics, but when visitors land on the site, the experience can let them down and cause your traffic to be wasted.
Mistakes that we see include sending traffic to cluttered or confusing page layouts, calls to action that are buried or not clear, forms that are too long or complicated to complete,or even a slow page load time frustrate visitors and increases the bounce rate.
The end result is that visitors/website traffic bounce from your site, and the traffic that you have worked so hard to get is lost.
So how exactly do you optimise for conversions to improve the overall success of that traffic?
This is the backbone of conversion rate optimisation.
This could include changing headlines, button colours, or page layouts to one that is tried and tested to drive more conversions, leads, or enquiries.
Continuous testing means you’re always refining towards higher performance goals.
We also see more success from simplified landing pages.
Less is often more when it comes to landing pages, and pages that are overloaded with text or images and other distractions often tend to confuse visitors.
Consider focusing on one clear goal with one clear call to action.
For example, get your free quote today, or download our free e-book.
Calls to action should be persuasive and impossible to miss; it really is that important.
With mobile devices now accounting for the lion’s share of web traffic, a slow or clunky website can significantly reduce your leads or Sales.
Every second of additional load time can reduce conversion significantly, so optimising for speed and responsiveness is absolutely essential.
Testimonials, genuine customer reviews, case studies, and trust badges can all help to reassure visitors that they are making a safe choice, so revisit your existing landing page, and make sure you are including as many of these as possible.
Tailoring content, showing your review star rating, and giving other bullet points about why people should trust your business can significantly boost conversion rates.
Conversion rate optimisation isn’t just about design tweaks; it’s about understanding human behaviour, and even small psychological triggers can have a significant positive impact on whether somebody takes action or not.
When you better understand how important conversion rate optimisation is for your business, the chances are you can see significant increases in business just as a result of improving the conversion rate.
One of the biggest misconceptions about conversion rate optimisation is that it is a one-time fix, whereas in reality, optimisation never ends.
Use behaviour changes, competitors continue to evolve, and Google updates its algorithms on a regular basis.
And what works well today may not work as well next year.
You really should focus on conversion rate optimisation as part of your overall digital marketing strategy to ensure consistent improvements that compound and build over time.
Driving traffic to your website is literally half the battle, as without effective conversion optimisation, much of that effort and budget has already gone to waste.
If you are serious about growing your business, you really need to consider conversion rate optimisation.
Some of our core services here at Altitude Internet include search engine optimisation, paid ads management, and building and developing stunning landing pages designed to convert.
Click here to schedule a call with a member of our team to see how we can help turn your traffic into sales.
Learn more about our web development and landing pages, all designed to convert better for your business https://altitudeinternet.com/websites-landing-pages/
See what some of our customers have said about working with Altitude Internet over the years https://www.reviews.co.uk/company-reviews/store/altitude-internet-co-uk
Click here to speak to a digital marketing specialist and kick off a conversation about conversion rate optimisation for your business.
In one recent case study where we have been working with a client in the mystery shopping space for almost a decade.
Previously to working with Altitude Internet, they had tried Google Ads themselves, but they had struggled to generate any leads that were of a high-quality or that had converted into “proper” enquiries.
They felt that they were wasting precious resources, and they were losing faith in the PPC / Ads model.
We put together an intensive digital marketing strategy for both Google Ads and search engine optimisation and provided them with some valuable tips relating to conversion rate optimisation.
- We split tested running traffic to their main website and also to a dedicated landing page.
We have generated a substantial number of conversions for them, with 23% of their clicks completing an enquiry, either by completing a form on their landing page / website or by calling their team.
We have also supported them to generate leads organically with an intensive SEO plan, and we have seen their business expand significantly as a result of high-quality lead generation.
They have scaled their Google Ads budget over time as a result of generating more high-quality leads, which converted into long-term high-paying customers, which have allowed them to further scale their business.
