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Despite having a strong brand presence and a fantastic website, the client needed a more structured approach to paid search and SEO. Their Google Ads setup lacked optimisation, conversion tracking issues were affecting reporting accuracy, and performance had stagnated. To support both in-store and online sales, they required a strategy that could deliver consistent conversions, strong ROI, and scalable seasonal performance.
We delivered a combined SEO and PPC strategy aimed at increasing traffic from both organic and paid channels. On the PPC side, our team focused on top-selling products and tailored campaigns to peak retail periods, ensuring maximum visibility during high-demand windows. We improved the optimisation score of their Google Ads account from 39% to 96%, fixed conversion tracking issues, and restructured campaigns to achieve a positive return on ad spend. SEO enhancements further strengthened visibility and supported long-term growth across key product categories.
The PPC campaigns delivered more than 19,000 conversions at a cost of under €4 per conversion, an exceptional result for a competitive retail sector. With improved tracking, higher optimisation scores, and more efficient campaign structures, the client achieved a strong and sustainable ROAS. The combined strategy helped grow both online revenue and in-store demand, giving the business the confidence to scale its marketing investment throughout the year.
Clicks
Impressions
OCT 2021
Page 1 keywords
FEB 2023
Page 1 keywords
OCT 2021
Keywords in top 3 places
FEB 2023
Keywords in top 3 places
OCT 2021
Target
FEB 2023
Target
OCT 2021
Sessions
FEB 2023
Sessions
OCT 2021
Target
FEB 2023
Outcome
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