Seven Sneaky Website Tweaks That Can Boost Your Conversions, Fast.
If your website traffic is growing but the level of conversions, leads or sales is not where it should be, you are not alone. It’s a challenge that many businesses face.
Many businesses we work with have been investing time, money, and effort in search engine optimisation, paid ads, or social media. They only need to watch the traffic increase, but bounce off the website without converting.
And that’s a major missed opportunity.
Here is the truth, you probably don’t need more traffic, you need your website to work harder and be better at converting the traffic you already have. Then when that’s working, it’s time to grow the traffic.
Here at Altitude Internet, we have helped hundreds of businesses do exactly that and in this short blog post, we will share some brutally effective ways to help boost your website conversions, which are tried, tested proven and ready for you to swipe deploy into your business. Read on to get some top tips from our experts.
Number 1 – clarity converts, so remove the clutter from your website.
In the real world, you’ve probably only got three seconds or so to grab people’s attention and if your homepage is confusing, cluttered and too busy the chances are that your visitors will simply bounce off and go to a competitor’s website rather than stay on yours.
As a quick win, you could strip your homepage back to the essentials giving one clear headline, one clear message and one clear call to action.
For example “Call now to book your free consultation” or “Call today for your free quote”
Visitors that are new to your business need a reason to trust you and they need to see this very quickly.
Try this: add a few quick bullet points about why people should choose you near the top of your homepage.
For example, trusted by over 400 UK businesses.
No long-term commitment.
Fast and free shipping.
A few simple bullet points can help to build trust and turn clicks into customers.
Another top tip – would be to spy on your site and then fix it.
You can use tools like Hotjar or Microsoft Clarity to see where users are getting stuck or distracted and then fix what’s broken.
It could be that people are bouncing off the website by confusing navigation in which case you can simplify the menu.
Maybe there is no clear call to action above the fold so you can add one.
Maybe the website is slow to load in which case you can increase the Website speed either by Changing or compressing images upgrading your hosting plan, or even a combination of all of the above.
You can’t improve what you don’t monitor so Hot Jar or Microsoft Clarity can provide you great insights as to how people navigate around your website.
Another thought is to test your calls to action (CTAs).
For example, “get started” versus “get your free quote today” Both of these sound very similar but the second one may convert at three times the rate of the first one.
You should test the colour, wording and placement of your calls to action to see which one works best and which converts better for you.
Top tip Number 5 to add real reviews and increase your social proof.
People trust people, so adding reviews, testimonials and logos of companies that you have worked with to your website can help to build your credibility and trust and improve your results.
For example, if you have reviews on Trust Pilot or another respected review site, include some of those reviews and the Trust Pilot logo and star logos.
Consider signing up to multiple review sites for maximum exposure.
If you have user-generated content including those videos on your website can make a massive difference in helping to build trust too.
Number six would be to create some urgency as a CTA.
For example “Hurry, our offers end on 30 June” or “Hurry, only six products left in stock”
Urgency can help to nudge visitors to do something sooner rather than later.
You should always be completely honest and transparent so never create fake reviews or make untrue promises, as not only is this unethical but it can help to undermine trust in your product or service.
Tip number seven would be to add conversion-boosting techniques like live chat or exit pop-ups.
For example, including live chat functionality on your website can help remove friction for hesitant buyers and help people engage before they bounce off your website.
Here at Altitude Internet, we use a chatbot on our website with huge success and since installing this along with a number of the above tips we have seen a significant improvement in conversions.
Exit pop-ups can be another great thing to grab attention just before people bounce off the site.
Sometimes it is the smallest tweaks that can make the biggest difference.
Improving your website conversion rate is not about magic, it’s about psychology, design and removing friction at every step of the journey.
The team here at Altitude Internet have over a decade’s worth of experience in helping small and medium-sized businesses globally to help improve their traffic, leads and enquiries.
Feel free to get in touch if you would like to find out more about how we can potentially help your business grow and flourish online click here to schedule a call
A combination of services such as paid search ( Google Ads ), search engine optimisation, social media marketing and conversion rate optimisation can all come together to help improve your traffic and leads.
Here are a few reasons to use Altitude Internet.
You can trust us. With over 10 years of experience in Helping businesses just like yours, we know what works and what doesn’t. Working with Altitude Internet enables you to tap into our deep understanding of the industry fast.
We have over 1,000 reviews stretching back a decade. Click here to read some of our recent genuine customer reviews to see what people say about working with us as an agency.
We aim to provide great value, service and results to our clients. We don’t outsource any of our services to third parties, which means we are in complete control of service deliverability.
We have a team of over 40 digital marketing experts working here ready to help your business flourish. As a Google partner when it comes to Google Ads management our team is fully trained certified and aware of all the best Google practices.
You can also read some of our recent case studies and see some real-life examples of how we have helped businesses just like you https://altitudeinternet.com/case-studies/
We can help with every step of your online journey, including building high-performing landing pages, websites, paid search ads and search engine marketing and as an award-winning Google Partner agency you can be confident in our ability to generate the results you need from your website marketing.
