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The firm had invested in SEO before but had reached a point where progress had stalled. Their website content wasn’t optimised for relevant legal search terms, and the lack of strong backlinks limited their authority in competitive local markets. Without a targeted content plan or link-building strategy, they were missing opportunities to connect with clients searching for their legal services online.
We began by conducting a full audit of the firm’s website and existing SEO setup. Our analysis revealed key weaknesses in keyword coverage, content quality, and authority signals. To address this, we developed a tailored content strategy focused on high-value legal keywords and launched a structured link-building campaign to improve domain strength and trust signals.
The firm’s organic visibility doubled, increasing from 27 to 54 active Google search term rankings. A 100% improvement in discoverability. This enhanced visibility has helped drive more targeted traffic and relevant enquiries to their website. By combining strategic content creation with effective link building, the firm is now better positioned to compete with larger local and national competitors.
Clicks
Impressions
OCT 2021
Page 1 keywords
FEB 2023
Page 1 keywords
OCT 2021
Keywords in top 3 places
FEB 2023
Keywords in top 3 places
OCT 2021
Target
FEB 2023
Target
OCT 2021
Sessions
FEB 2023
Sessions
OCT 2021
Target
FEB 2023
Outcome
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