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The client entered a highly competitive market dominated by well-established national retailers with decades of brand recognition. Although they had invested heavily in Google Ads, only 1.7% of their overall traffic was coming from organic search. To gain momentum and reduce reliance on paid ads, they needed a focused SEO strategy that would help them compete for high-value national search terms and attract consistent, purchase-ready traffic.
We implemented an intensive SEO strategy designed to accelerate organic growth. This included optimising product pages, enhancing site structure, improving metadata, and targeting high-intent national search terms. By strengthening on-site content and addressing technical SEO improvements, we ensured the client could compete more effectively against established brands. Ongoing analysis and optimisation helped amplify visibility across their most profitable categories.
Within ten months, the share of organic traffic increased from just 1.7% to 54% of their overall website traffic. This dramatic improvement helped reduce reliance on paid search while driving consistent sales through organic channels. The client has since gained Page 1 visibility for multiple national search terms, allowing them to compete directly with long-standing industry leaders and generate strong daily sales from high-intent searches.
Clicks
Impressions
OCT 2021
Page 1 keywords
FEB 2023
Page 1 keywords
OCT 2021
Keywords in top 3 places
FEB 2023
Keywords in top 3 places
OCT 2021
Target
FEB 2023
Target
OCT 2021
Sessions
FEB 2023
Sessions
OCT 2021
Target
FEB 2023
Outcome
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