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The client’s website was performing reasonably well for a small number of search terms, but their overall visibility was limited. In a competitive e-commerce environment, they needed to appear more prominently for a broader range of insulation-related keywords. Their website also required ongoing development to accommodate new products and information, alongside a stronger off-page SEO strategy to build authority and trust.
We implemented an intensive SEO strategy that combined on-site optimisation, new page development, and an ongoing link-building programme. This included creating new category and product pages to target additional keywords, optimising metadata and internal linking, and using third-party blogger outreach to strengthen domain authority. Our team also supported the continuous expansion of the client’s website, ensuring every new addition was structured with SEO best practices in mind.
Between 2018 and 2022, the client’s Google rankings increased by 1,100%, with a 657% improvement on Bing. Their number of Page 1 search terms grew from 23 to 51, significantly improving visibility across key products and categories. As a result, both traffic and enquiries increased, leading to sustained sales growth. The client continues to invest in SEO to build on this success and maintain strong visibility in a highly competitive online market.
Clicks
Impressions
OCT 2021
Page 1 keywords
FEB 2023
Page 1 keywords
OCT 2021
Keywords in top 3 places
FEB 2023
Keywords in top 3 places
OCT 2021
Target
FEB 2023
Target
OCT 2021
Sessions
FEB 2023
Sessions
OCT 2021
Target
FEB 2023
Outcome
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