In recent years the term generation Z “Gen Z” has become a buzzword in conversations about technology and the future. People often ask us who exactly Gen Z is and why they are talked about so often.
Generation Z is often referred to as the iPhone generation which includes individuals born between the late 1990s and 2012.
This essentially means that these people are the first generation to grow up living entirely in the digital age, living their lives on the Internet, using iPhones, engaging with social media and understanding and shopping on the Internet as a preference.
Sky News and other channels often refer to Gen Z and talk about how they are “tech-savvy digital natives”.
Here at Altitude Internet, we deal with businesses in a wide range of different sectors, many of which would view Gen-Z as their specific target audience.
Marketing to Gen Z requires a fresh approach as their values and preferences are distinct from older generations.
They are highly active on social media including TikTok, Instagram, Snapchat and YouTube.
These are great channels to market your product on if you are seeking to engage with Gen Z.
You should prioritise Mobile First content if we are trying to reach this key demographic as it truly is a Mobile First generation.
Consider short-form video and responsive design to help promote your brand to this target audience. Short-form videos can really engage and showcase your product and service, Gen Z love watching short-form video and this is a great way to drive engagement with this key demographic.
Another great thing to focus on is user-generated content (UGC) which Gen Z believes adds authenticity and helps them to trust your brand. If you are a b2c (business to consumer) brand this would be a great way to build trust by asking happy customers to create short-form UGC on your product or service – you could then use this UGC on your socials, website and other sales material including email marketing channels and as part of your paid social strategy.
If you have a product or service that is ideally suited for Gen Z and you are looking to generate more traffic, leads and enquiries, the team here would be happy to schedule a free 30-minute consultation with you, where we would take a deep dive into your business, understand more about your value proposition and to see if we think we are a good fit for each other. We’re specialists in running paid ads on Meta / Linkedin and Instagram along with Google Ads, and as a channel-agnostic agency, we’ll be sure to recommend the best channel or platform for you.
Feel free to get in touch here if you are interested in marketing to Gen Z
We specifically help businesses across the UK and Ireland (and some clients globally) to get found online, you find out more about us just here
You can also learn about the digital marketing trends to watch right now in our recent blog just here:
