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Following a significant refit, the client wanted to capitalise on key calendar events to boost revenue, but they lacked the targeted outreach needed to drive local interest. Their goal was to generate more bookings for high-demand events like Christmas, Valentine’s Day, Mother’s Day, and Easter, but without a large marketing budget or previous experience in local online advertising, they were unsure how to reach the right audience effectively.
We worked closely with the client to design a series of Facebook Ad campaigns targeting specific local demographics. By utilising Facebook’s powerful targeting tools, we created ads that reached the right people based on factors such as location, age, gender, and interests. We focused the campaigns around the key event dates, creating a sense of urgency to encourage early bookings.
Our Facebook Ad campaigns generated substantial local awareness and directly contributed to ‘selling out’ tables for the key events. The client experienced a significant boost in revenue during these periods, helping to make the most of their refit. Facebook Ads proved to be an effective and high-impact tool for targeting local customers and driving specific event-driven enquiries.
Clicks
Impressions
OCT 2021
Page 1 keywords
FEB 2023
Page 1 keywords
OCT 2021
Keywords in top 3 places
FEB 2023
Keywords in top 3 places
OCT 2021
Target
FEB 2023
Target
OCT 2021
Sessions
FEB 2023
Sessions
OCT 2021
Target
FEB 2023
Outcome
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