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Launching a new website meant the client had no established rankings, no domain authority, and no initial search visibility. In a competitive and technical sector like lithium batteries, they needed to break into the market quickly to begin generating meaningful traffic and enquiries. Without a strong SEO foundation, it would take time to rank, so they required a hybrid strategy to drive sales while organic growth developed.
We began with thorough keyword research and competitor analysis to identify the terms with the highest commercial value. This allowed us to prioritise the keywords most likely to generate early traffic and sales. Alongside implementing a structured SEO approach, we launched a Google Ads campaign to support initial visibility, ensuring the business could generate enquiries while waiting for organic rankings to take hold.
Over the first eight months, from January to August 2023, the website experienced dramatic ranking growth. The client now has 36 keywords on Page 1 of Google and continues to see rising levels of organic traffic, enquiries, and online sales. The combined SEO and paid strategy provided the early traction they needed and has created a strong platform for ongoing growth in a competitive UK market.
Clicks
Impressions
OCT 2021
Page 1 keywords
FEB 2023
Page 1 keywords
OCT 2021
Keywords in top 3 places
FEB 2023
Keywords in top 3 places
OCT 2021
Target
FEB 2023
Target
OCT 2021
Sessions
FEB 2023
Sessions
OCT 2021
Target
FEB 2023
Outcome
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