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The client was spending substantial amounts on Google Ads but wasn’t seeing the organic visibility needed to balance their marketing costs. With competition intensifying across refurbished tech searches, their website needed stronger keyword coverage, improved technical performance, and a content strategy that would help them compete for Page 1 positions. Their site also had a low health score, which was limiting ranking potential.
We developed a clear SEO strategy focused on their highest-value keywords and the areas with the strongest potential for organic conversions. This involved improving site structure, enhancing content depth, and fixing technical issues that were affecting performance. As part of the process, we increased their website’s health score from 49% to 90%, ensuring a solid technical foundation for ranking improvements.
Within ten months, the client’s organic traffic had increased by 282%, supported by an uplift of more than 1,700 positions in Google’s search results. This surge in visibility allowed them to reduce their reliance on Google Ads and scale their business more efficiently. While they still invest in paid search, organic traffic now accounts for a substantial share of their overall growth, helping them achieve stronger ROI and long-term stability.
Clicks
Impressions
OCT 2021
Page 1 keywords
FEB 2023
Page 1 keywords
OCT 2021
Keywords in top 3 places
FEB 2023
Keywords in top 3 places
OCT 2021
Target
FEB 2023
Target
OCT 2021
Sessions
FEB 2023
Sessions
OCT 2021
Target
FEB 2023
Outcome
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