How We Generated Over 130 Leads in Just 30 Days Using Facebook & Instagram Advertising
Industry: Business Services & Lead Generation
Services: Meta Ads Management, Facebook Advertising, Instagram Advertising & Lead Generation
Campaign Duration: 30 Days
The Results at a Glance
131 estimated leads generated across two targeted Meta advertising campaigns.
96,871 ad impressions reached prospective customers across Meta’s advertising platforms.
1,527 ad clicks generated in just 30 days.
The best-performing campaign achieved a £25.97 cost per lead.
£34.69 average cost per lead across both campaigns.
1.58% overall click-through rate, demonstrating audience engagement with the advertising.
The Challenge: Generating Affordable Leads in a Competitive Market
For many businesses, attracting a consistent flow of new enquiries is one of the biggest challenges when growing revenue.
Our client wanted to use Facebook and Instagram advertising to reach potential customers, generate enquiries and create opportunities for new business.
Operating within competitive business service markets, the challenge was to attract relevant audiences while keeping advertising costs under control.
Rather than simply generating impressions and clicks, the objective was to create a measurable pipeline of potential customers through targeted paid social advertising.
That’s where Altitude Internet’s Meta advertising expertise came in.
Our Approach: Targeted Meta Advertising Campaigns
At Altitude Internet, we recognise that successful social media advertising requires more than simply putting adverts in front of people.
The campaign used two distinct approaches to lead generation, allowing different audiences and conversion methods to be tested.
1. Targeted Advertising for Trade Businesses
One campaign focused on attracting prospective customers from the trades sector.
Using Meta’s Instant Forms, the campaign allowed interested users to submit their details directly through the advertising platform.
This reduced the number of steps required to enquire, creating a straightforward conversion journey for potential customers.
The campaign achieved a particularly competitive cost per lead, demonstrating the potential of targeted lead forms for businesses looking to generate enquiries through social advertising.
2. Professional Services Lead Generation
A second campaign focused on professional services, using a book-a-call approach to encourage prospective customers to take the next step.
This provided an alternative route to lead generation, with a greater emphasis on encouraging users to arrange a conversation.
Running campaigns with different audiences and conversion objectives also provided valuable performance data to inform future advertising decisions.
3. Monitoring Advertising Performance
The campaigns were measured using key Meta advertising metrics, including impressions, clicks, click-through rates, cost per click and cost per lead.
This made it possible to identify the most cost-efficient lead-generation activity and understand how advertising expenditure was performing.
The Results: Over 130 Leads in 30 Days
Across the 30-day reporting period, the advertising campaigns delivered substantial visibility and measurable lead-generation results.
96,871 Ad Impressions
The campaigns generated nearly 100,000 impressions across Meta’s advertising platforms.
This provided significant exposure to prospective customers within the targeted markets.
1,527 Ad Clicks
The campaigns attracted more than 1,500 clicks, with an overall click-through rate of 1.58%.
These interactions demonstrated that the adverts were attracting attention and encouraging users to engage.
131 Estimated Leads at an Average Cost of £34.69
With total advertising expenditure of £4,544.05 and a reported average cost per lead of £34.69, the campaigns generated approximately 131 leads.
This demonstrates how Meta advertising can be used to create a measurable stream of new business enquiries within a relatively short period.
Standout Performance: Leads for Just £25.97
The strongest individual result came from the campaign targeting trade businesses.
During the reporting period, this campaign achieved:
- 72,169 advert impressions
- 1,109 advert clicks
- 1.54% click-through rate
- £2.90 average cost per click
- £25.97 cost per lead
- Approximately 124 leads generated
With an advertising investment of approximately £3,220, the campaign delivered the majority of the leads recorded across the two campaigns.
For businesses seeking new enquiries, achieving a cost per lead below £26 demonstrates the potential value of a well-targeted Meta advertising campaign.
Why These Results Matter
Facebook and Instagram advertising can provide businesses with a powerful way to reach potential customers beyond traditional search engines.
Unlike Google Ads, where users are generally searching for a particular product or service, Meta advertising allows businesses to reach audiences based on targeting and engagement opportunities.
This makes the quality of the advert, the audience and the conversion journey particularly important.
The results from this campaign demonstrate several potential benefits:
Measurable lead generation: Clear reporting of advertising expenditure and cost per lead.
Targeted audience reach: Advertising tailored to different business sectors.
Efficient enquiry generation: The strongest campaign achieved leads at just £25.97 each.
Opportunities to scale: Performance data provides a basis for testing future budgets, audiences and advertising creative.
Greater control over marketing spend: Tracking campaign results helps businesses understand which advertising activity is generating enquiries most efficiently.
The Altitude Internet Approach
At Altitude Internet, we help businesses turn Facebook and Instagram into practical lead-generation channels.
Our focus is on creating advertising campaigns that reach relevant audiences, encourage engagement and generate measurable enquiries.
By combining targeted campaigns with performance reporting, we help businesses understand how their advertising investment is working and where opportunities for improvement may exist.
This campaign demonstrates the potential of Meta advertising to generate a significant number of leads in just 30 days, including a standout campaign delivering enquiries for under £26 each.
Could Your Business Generate More Leads Through Facebook & Instagram?
If your business isn’t generating enough enquiries, or you’re spending money on advertising without seeing measurable results, Altitude Internet can help.
Our team works with businesses across the UK to develop Facebook and Instagram advertising campaigns focused on attracting prospective customers and generating new business opportunities.
Book your FREE Meta Ads consultation today.
Discover how Altitude Internet could help your business reach more potential customers, improve advertising performance and generate more enquiries.
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