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After switching digital marketing providers, the client saw a steady decline in organic performance. Key search terms that had previously delivered strong leads fell from Page 1, reducing visibility and weakening their online presence. This directly impacted their enquiries and highlighted the need for a refined SEO approach. They required a structured recovery strategy that would address lost rankings and boost performance quickly.
We began by reviewing the issues affecting their rankings and created a plan to regain lost visibility. Our content team developed a fresh content calendar and made targeted on-page optimisations to strengthen relevance across high-value keywords. Many of these terms saw jumps of 20 to 30 positions in a short period. To generate instant enquiries during the recovery phase, we supported them with a targeted Google Ads campaign, ensuring continuous lead flow while SEO improvements took effect.
Within the first quarter of re-engaging with us, the client experienced a 12% increase in traffic and strong improvements across their most important keywords. The combined SEO and PPC approach helped stabilise their enquiries and put them back on track for long-term organic growth. Our team is committed to supporting both returning and existing clients, and we expect the business to fully recover its previous rankings and continue generating strong, consistent leads in the months ahead.
Clicks
Impressions
OCT 2021
Page 1 keywords
FEB 2023
Page 1 keywords
OCT 2021
Keywords in top 3 places
FEB 2023
Keywords in top 3 places
OCT 2021
Target
FEB 2023
Target
OCT 2021
Sessions
FEB 2023
Sessions
OCT 2021
Target
FEB 2023
Outcome
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