
Follow us
Although the client had a strong reputation offline, their website wasn’t attracting enough organic traffic to generate consistent leads or enquiries. Their category pages were underperforming, visibility across competitive search terms was limited, and the site lacked the authority needed to rank strongly against other established suppliers. They needed a structured SEO plan that would improve user engagement, strengthen domain authority, and support business growth.
We developed a tailored SEO strategy that combined a detailed content calendar with an intensive link-building programme. The goal was to enhance the website’s authority while improving the relevance and performance of its core category pages. By acquiring high-quality backlinks, optimising content, and improving on-page structure, we increased the site’s credibility and ensured it reached more users searching for granite, marble, and natural stone products.
Within just four months, organic clicks increased from 1,830 to 3,420—an 86% surge. Impressions also rose significantly, from 69,100 to 97,800, marking a 41% increase. The improved visibility directly benefited the specific category pages we targeted, helping them gain traction in competitive search results. Higher authority, better engagement, and targeted traffic continue to lift the client’s organic channel, resulting in more enquiries and improved market presence across Ireland.
Clicks
Impressions
OCT 2021
Page 1 keywords
FEB 2023
Page 1 keywords
OCT 2021
Keywords in top 3 places
FEB 2023
Keywords in top 3 places
OCT 2021
Target
FEB 2023
Target
OCT 2021
Sessions
FEB 2023
Sessions
OCT 2021
Target
FEB 2023
Outcome








Read more of Altitude's News and insights
Over 1,000 5-star Reviews going back ten years.
"
DO YOU WANT YOUR BUSINESS FOUND ONLINE?
Claim Your Complimentary Website SEO Review Now