Google‘s Latest Update is Tanking Rankings.
Is Your Website at Risk?
If your website traffic has recently dropped, or your keywords have either vanished from page one or have recently seen reduced positions, this is likely due to a recent algorithm update rolled out in March 2025.
It’s causing major disruption to many websites and whilst Google claims that these updates are designed to provide more helpful and trustworthy content, many businesses are being caught out!
From local service providers such as Local builders, plumbers roofers etc to e-commerce giants, websites across many different business sectors are seeing their search rankings take dramatic dips.
In the March 2025 Google algorithm update Google has adapted the algorithms And is now reducing visibility for websites where content that is not original, tightening rules around AI-generated pages, cracking down on poor quality backlinks and outdated technical SEO practices and helping to promote websites with consistent demonstrable EEAT (which stands for experience expertise authoritativeness and trust).
This is something that Google have been rewarding websites for over the last few years but have recently made an even more important ranking signal in SEO.
If your website shows EEAT and you can help showcase your experience and trust in your business sector using EEAT guidelines, the chances are you have benefited from the recent Google updates.
If your SEO strategy has not been updated recently, there’s a strong chance that your site is being overlooked by Google in favour of fresher or more user-focused competitors.
Who’s being affected? And Why?
Many Website owners are being impacted by the March 2025 update, particularly those that have relied heavily on outdated content or keyword-stuffing techniques. Many businesses have continued to work on their SEO in 2025 like they did 5 years ago, and the rules have completely changed since then.
Those website owners that have relied heavily on AI-generated content are also seeing dips, and websites with slow load speed, crawl errors or broken internal links are also seeing reduced rankings. Quality of content is so important now and those website owners that invest more time and effort in building out high-quality content on their websites are the most likely to be rewarded.
Here are a few signs that your website may be impacted negatively by the recent Google algorithm updates.
A sudden drop in organic traffic.
Lost rankings for core keywords.
Decreased levels of conversions or leads from organic traffic.
Your competition is starting to outrank you for terms that you used to be ranked all over page one for.
If even just a couple of these points sound familiar, it’s time for an urgent SEO review or your website rankings could drop further.
Here at Altitude Internet, we’re offering no obligation SEO audit designed specifically to assess the impact of recent algorithm updates.
Our comprehensive reviews will include a technical health check which looks at site speed, Mobile usability and crawl ability, a content evaluation, a backlink analysis, a keyword ranking report, a competitor analysis, and an honest assessment as to how likely we are to be able to help you improve your rankings moving forward.
This Google update is not just another blip. It is part of a bigger shift towards Google Rewarding those websites for high-quality content and businesses that adapt now will benefit from increased visibility and long-term growth.
Here at Altitude Internet, we have been helping smaller medium-sized business owners get found on Google for over a decade, and we’re super proud of the results we have been able to achieve for many of our clients.
Here is a link to some recent case studies uploaded to our website which Show Success stories in many different business sectors.
So whether you are a local builder, plumber electrician (service-related businesses), accountant solicitor or tax advisor (professional services type businesses), or an e-commerce store, the chances are that we can help you.
Click here to schedule an SEO consultation with one of our specialists.
We will complete a technical audit of your website and over a 30-minute exploratory call, run through our findings and give you some recommendations.
Interested in looking at SEO yourself?
We have a handy SEO e-book which you can click here to download
This free SEO e-book is packed with hints and tips that you can swipe and deploy yourself, it also provides some other ideas as to how you can potentially improve your rankings.
We provide a fully done-for-you SEO service which includes on-site optimisations, content writing and link building, all of which together will help to improve your traffic, leads and enquiries.
We’re an award-winning search engine optimisation agency with offices in the UK, Ireland and Asia that helps clients globally to get found online.
Our extensive SEO experience has been built over the last decade, we provide all of the services directly and don’t rely on third parties or outsourcing like many agencies tend to do, meaning that we’re in control of service quality and the results.
We feel this is important, our whole team is fully engaged and will work hard to maximise your SEO results.
You can learn more about us just here
Read some of our client SEO reviews just here. These reviews go back over 10 years, we’re a 5-star rated SEO agency and an award-winning Google partner. Considering working with us? Call us now on 01279 215 561 or make an enquiry online and one of our team will be in touch.
