Google‘s Latest Algorithm Update is Wreaking Havoc.

Here’s What Many Businesses Are Doing to Stay Ahead.

If you’ve noticed that your website rankings are dropping recently you are certainly not alone, as many website owners have noticed significant fluctuations in rankings over the last couple of months.

There was a core update rolled out in March followed by several changes in April.

So what is happening exactly? And what can be done to improve your rankings?

Google rarely disclose the exact details about their algorithm updates for obvious reasons but early indications suggest that the latest updates that are being rolled out are focusing on four core areas.

Those websites that have significantly spun simple AI-generated content are being penalised. This is often called ‘fluff’ content.

Dwell time, page speed, and mobile usability carry even greater weight so those websites that have focused on user experience are certainly benefiting from the recent updates.

Sites that cover a topic thoroughly are winning, and spam backlink tactics that used to work years ago are now harming rankings.

Google wants better, faster and more human content that genuinely serves users and those websites that achieve these milestones will benefit.

Those sites that are currently losing rankings would appear to be sites that use mass-produced low-value content businesses that rely on shady Link farms and outdated SEO tactics and website owners that have neglected mobile optimisation and user experience.

Those sites that are winning would appear to be brands with consistent in-depth high-quality content focused on specific topics.

Those websites that invest in genuine thought leadership storytelling and high-quality unique content are winning too.

Here at Altitude Internet we help Website owners improve their traffic, leads and enquiries through better rankings.

A proactive approach means that we stay on top of algorithm changes and that we can adapt quickly to ensure that our customers benefit from our expertise.

We can help website owners with content audits, identifying and updating thin or outdated content, putting together a content calendar to prioritise high-quality topic-based content, helping to publish high-quality evidence-based blogs, and case studies, and helping to demonstrate your expertise, authority and trust.

Choosing to work with a specialist SEO agency is more important now than ever. The SEO landscape has always been competitive but after the recent updates it is at a completely different level and a few wrong moves could literally cost you thousands and lost traffic leads and revenue.

Working with an agency just like us means that you have access to a highly trained, engaged and proactive team that will work with you to help improve your rankings traffic and Leads.

We will build strategies built around long-term success and not short-term gimmicks.

We have a full in-house team of SEO experts, content writers and PPC specialists who quite literally live and breathe digital marketing. This means that we can deliver better results than could be achieved by doing it in-house, plus we can save you the time, hassle and cost of managing this directly.

Google‘s mission has always been to deliver the best possible results to the end user and as AI, user experience and high-quality content expectations continue to evolve, those businesses that invest in genuine value will benefit more highly from future algorithm changes. There are frequent algorithm changes applied by search engines, especially Google and the good news is that we’re on top of them all and help you stay ahead and benefit from increased rankings, traffic and leads.

It could be that you have been penalised or have seen a negative impact from a recent Google algorithm update in which case our team may also be able to help you recover lost rankings and move forward on a positive footing.

If you would like to schedule a consultation with one of our digital marketing experts, please click here

We will arrange a 30-minute exploratory call where we will find out more about your current challenges and see if we are a good fit for each other.

We have been working with SME business owners for over a decade and have deep experience knowing what works well.

We’ve put together a few case studies, you can read and learn more about some of our recent SEO success stories below.

In case study number 19 https://altitudeinternet.com/wp-content/uploads/2025/03/altitude-internet-case-study-2024.pdf is where we have worked with a client in the IT sector.

This particular client first contacted us in 2023, they sell refurbished tech equipment including laptops PCs tablets and mobile devices.

This sector had become more competitive, especially since COVID-19 as more people tended to work from home with hybrid working options requiring more tech devices than ever.

This client was spending significant sums on Google Ads and they wanted to drive more organic leads and rank better on page one of the search engines.

We created a specific content strategy to focus on the most important keywords and to improve the health score of their website from 49% to 90%.

Within 10 months of working with them, their organic traffic increased by 282% and the rankings on Google had increased by over 1,700 positions.

To this day they still continue to invest in Google Ads but have been able to drive significantly more traffic organically which has allowed them to scale their business faster without investing such a proportionate sum in their PPC campaigns.

You can read more case studies from our team at the following link.

Case case study number 20 https://altitudeinternet.com/wp-content/uploads/2025/03/altitude-internet-case-study-2024.pdf

In early 2024 we were contacted by one of the leading granite and natural stone supplies in Ireland.

This client had become frustrated that they were not generating sufficient enquiries from their organic traffic channel and wanted to drive more organic traffic leads and the enquiries via SEO.

Again, we created a bespoke plan of action including the creation of a content calendar and a link-building plan, to help improve Google’s perception of their website.

Over time we have seen a significant increase in their organic traffic and within around four months we achieved a total of 3420 clicks compared to just 1830 in the previous period reflecting an impressive growth rate of 86%.

Our strategy significantly benefited specific category pages that we were looking to gain traction for and by driving high-quality targeted traffic to their website and boosting their rankings they have seen many positive benefits from investing in search engine optimisation.

You can also download our free search engine optimisation ebook, which contains many useful tactics that you can swipe and deploy in-house on your website.

Download our free SEO ebook here

Click here to watch our brief video on SEO, and to download the free e-book

There are many aspects to understand about your website and the significant benefits that effective SEO can bring to your business and our team will be happy to explain these to you in our free initial consultation.

We’re a 5 5-star rated Search Engine Optimisation agency. See what some of our many clients are saying about our service just here