Google’s Dirty Little Secret: Why Your Website Can Be Invisible Without Search Engine Optimisation.

It’s a known fact that 75% of users never scroll past the first page of Google search results, which quite simply means that if your website is not ranking well, you are pretty much invisible to most of your potential customers.

Many people think that they create an amazing-looking website and it gets found online – but the reality is without search engine optimisation it is almost invisible in the deep dark depths of the Google search results.

And that’s where SEO services come in.

In plain English search engine optimisation services are a collection of various strategies that can help your website to climb the Google search results pages, attracting more visitors and generating more leads and sales without you having to pay for the individual clicks.

The services typically include a combination of on-page SEO which is optimising your site’s existing content, including things like meta tags, header tags and internal links, off-page SEO, which includes things like building quality backlinks, technical SEO, improving things like your website load speed, mobile friendliness and fixing any crawl errors etc and quite simply without these your website is much less likely to be found.

Typically at the start of any project, we conduct competitor analysis to see which keywords your key competitors are ranking for right now, and we then agree with you on a list of keywords that would be sensible to rank for.

Once we have established these we then put together a content calendar mapping out the kind of blood content that our content team will create over the first 6 to 9 months of the project.

A number of monthly pieces of blog content not only build out the website content, and provide a powerful ranking signal to Google that your website has been recently updated, but they also improve the keyword density and help the website to rank for these particular keywords. Creating valuable, interesting and informative content is crucial as part of any SEO strategy.

This, in conjunction with on-site optimisation and link building, all come together to help improve the overall perception of your website.

Paid ads (things like Google Ads, LinkedIn and Meta Ads), can be a great way to drive traffic but once you stop paying, the traffic dries up instantly.

SEO on the other hand works 24/7 bringing a consistent flow of organic traffic from people who are actively searching for the services and products that you offer.

Ignoring SEO is like locking your shop doors during business hours.

Because search engines constantly update their algorithms, without ongoing optimisation your rankings could literally not dive overnight.

The chances are your competitors are continuing to invest in search engine optimisation themselves and SEO to build long-term value that compounds over time with increased rankings and traffic. It is one of the most important cornerstones of any marketing strategy.

Here at Altitude Internet, we have a team of SEO experts that will help to craft a solid SEO strategy, including keyword research, competitor analysis, on-site optimisations, link building, content writing and then the ongoing monitoring analysis and reporting.

Search engine optimisation should always be seen as a medium to long-term solution as results are not instant, and the first three months of any SEO project are certainly the most challenging.

However, over the last decade, we have adopted a tried and tested format which has adapted over time as a result of Google‘s ongoing algorithmic updates, so we have a proven track record of helping businesses in many different sectors achieve online success.

Google’s algorithms continue to evolve and today it isn’t just about keywords. It is about experience, expertise, authoritativeness and trust, so creating content that shows your expertise and knowledge is key to standing out.

A fresh and forward-thinking SEO strategy will help to move your website up the search engine results pages (primarily Google) and get you positioned right in front of consumers looking for a product or service at exactly the time they are in the market.

If your website isn’t optimised for search engines, it might as well not exist.

You can find out more about search engine optimisation by clicking just here

We have also put together a handy downloadable e-book packed full of hints and tips that you can deploy yourself from our SEO services page

If you would like to find out more about working with a professional agency like us here at Altitude Internet please click here to schedule a call with a member of our team

We will typically spend around 30 minutes finding out more about your business and highlighting opportunities to improve your rankings, including a thorough competitor analysis.

So, if you’re looking to generate more traffic, leads and enquiries and get your website working harder, you should consider investing in search engine optimisation.

You can see some of our recent case studies just here

In one particular case study, we have been working with milk.co.uk since 2019 we have grown their traffic by 397% and increased the number of keywords ranked on page 1 of Google from 98 to over 540.

You can read more about this case study just here