From New Startup to Consistent Leads: How We Helped a Wrought Iron Gate Company Get Found Online
The Client
Our client was a new UK-based wrought iron gate company specialising in designing and manufacturing bespoke wrought iron gates and metalwork.
As a brand-new business, they faced a significant challenge: they needed to establish themselves online, attract potential customers and generate enquiries – all without an existing website, established search presence or long history in the market.
They approached Altitude Internet to build the foundations of their online presence and create a reliable source of new leads.
The Challenge
Starting a new business is difficult enough. Starting one in a competitive market where customers actively search Google for local suppliers adds another layer of difficulty.
The business needed:
- A professional website that reflected the quality of their workmanship
- A strong online presence that would build trust with potential customers
- To appear in front of people actively searching for wrought iron gates
- A steady flow of relevant enquiries from their local area
- A marketing strategy that could generate leads while the business established its organic search presence
With no established website or significant organic visibility, simply waiting for Google rankings to develop wasn’t an option.
They needed a way to get in front of potential customers quickly.
The Solution
We worked with the client to create a brand-new website designed around their products, services and customers.
The website was developed to showcase their wrought iron gates and bespoke metalwork while making it easy for potential customers to understand what they offered and get in touch.
But building the website was only the first part of the strategy.
To generate enquiries from the outset, we also developed and managed a targeted Google Ads campaign.
We identified the types of searches potential customers were making and built campaigns around high-intent keywords—targeting people actively looking for wrought iron gates and related services.
The combination of a professionally designed website and targeted Google Ads meant the business had both sides of the lead-generation process working together:
Google Ads generated the visibility, while the website converted that interest into enquiries.
Generating Consistent Leads
Once the campaigns were live, we continuously monitored performance and refined the account to focus on the searches and keywords most likely to generate genuine business enquiries.
Rather than simply chasing clicks and website traffic, the focus was on generating relevant leads from people genuinely interested in purchasing wrought iron gates.
This approach helped the business establish a consistent flow of enquiries while its longer-term organic search presence continued to develop.
The Results
The results demonstrated what can be achieved when a new business combines a strong website with a well-managed Google Ads campaign.
The business went from having virtually no online presence to generating a consistent stream of relevant enquiries through its website.
Key outcomes included:
- A completely new, professional website
- Increased visibility for high-intent Google searches
- A consistent flow of relevant enquiries
- A scalable Google Ads campaign
- A strong digital foundation for future SEO growth
- A professional online presence that helped build trust with prospective customers
Most importantly, the business had created a reliable digital marketing channel that could continue to support growth.
The Outcome
For a new startup, getting those first customers can be one of the biggest challenges.
By combining web design and Google Ads, we helped this wrought iron gate company establish itself online and start generating enquiries from potential customers actively searching for its services.
The project demonstrates that you don’t necessarily need years of history or an established Google presence to start generating business online.
With the right website, the right targeting and ongoing campaign management, a new business can get in front of potential customers and begin building a consistent pipeline of enquiries.
Looking to Generate More Leads From Google?
Whether you’re launching a new business or looking to increase enquiries from your existing website, Altitude Internet can help.
From website design and development to Google Ads and SEO, our team can create a digital marketing strategy focused on one thing: getting your business found and generating more traffic, leads and enquiries.
Click here to schedule a call with one of our team.
Click here to learn more about Altitude Internet.
Altitude Internet is an award-winning digital marketing agency with offices in the UK, Ireland, and the US. We help small and medium-sized businesses generate more traffic, leads and enquiries online. With over 1,300 five-star reviews going back over a decade, we’re proud of our team, the results that we can achieve for our clients, and we’d love to help you too. Click here to read some of our recent client reviews.
AI Search is coming. We help businesses get recommended on ChatGPT, Perplexity, Grok, Gemini and more. Click here to learn more about AI Search.
