Four Lead Generation Tips That You Must Have. Most Businesses Ignore Them and Fail.
If you’re driving traffic to your website but not generating the level of telephone calls, enquiries or quote requests that you are expecting, you are not alone. It’s something that we hear every week.
Here at Altitude Internet, we speak to businesses every week who are spending money on search engine optimisation, Google Ads, or social media, yet their lead generation is not where it should be.
The truth is this.
Lead generation rarely fails due to traffic alone, and in most cases, it can be attributed to a handful of typical problems that many website owners encounter. In this brief blog, we’ll highlight 4 areas that you need to sort fast.
The team here at Altitude Internet have put together these 4 top tips, which are proven lead generation improvements that consistently will help you to generate more enquiries without increasing your investment in digital marketing.
Top tip number one: stop sending visitors to pretty pages that don’t convert.
One of the biggest lead generation killers that we see is that businesses are sending paid or organic traffic to pages that look nice but give users no clear reason to take action.
You should view your website as a sales system and lead generation system rather than a pretty brochure. Ask yourself this. Is it immediately clear what you do?
Does the visitor know what you would do to help them within five seconds, and is there a single obvious next step that they should take?
If the answer to this is not, then this is what to fix.
Don’t ask users to read, browse, think and decide. Ask them to take action and have a primary clear call to action above the fold, with a really clear call to action that should be visible without them needing to scroll.
Get A Free Quote Now is a good call to action, asking people to enter their details for their free quote, or Order Today & Save 10%, depending on your industry and business sector, we often recommend creating dedicated landing pages for each core service rather than sending all the traffic to your homepage.
Top tip number two would be to make your form-filling as easy as possible and to reduce friction.
Every extra field in your form will reduce conversion rates, especially on mobile devices where people get bored after a few questions and bail out.
We regularly see lead forms asking for far too many questions, and in our experience, the best converting forms often only request two or three pieces of information: name, email address and telephone number.
Tip number three would be to build your social proof where users actually look.
For example, include your customer testimonials on this page, include logos of the review sites that you are on (for example, Trustpilot or Google Reviews).
And our final tip would be to treat the leads like gold dust and to follow up faster than your competitors.
This might be the most expensive mistake of all that businesses are making.
Studies consistently show that responding within five minutes will massively increase your conversion rates. After 30 minutes, the chances of you winning the business drop sharply, and after 24 hours, the potential customer has usually gone elsewhere, usually to a competitor who was faster to respond.
Despite this, many businesses are only checking enquiries once or twice a day and follow up with a generic slow email reply. You should make sure that your hot leads are being sent through to an email address that is being monitored continually and that you follow up as soon as possible.
These are only four simple areas that you can improve for each generation in your business. They are likely to make a substantial difference, especially if you are generating a significant level of traffic, either organic or paid.
Remember this is not going to cost you any more money, as the existing level of traffic is likely to be sufficient to generate you more leads by tidying up your landing page, reducing the number of questions on forms, building your Social proof and following up the leads faster.
Here at Altitude Internet, we help businesses of all shapes and sizes generate more traffic, leads and enquiries online. If you would like to schedule a call with one of our experts, just click here.
If you are considering a dedicated landing page to send traffic to with a perfectly tuned conversion path, just click here to find out more.
We usually recommend dedicated landing pages that are bespoke to each service, so, for example, imagine a plumber that offers new boilers, leak detection and pipe replacement.
In an ideal world, you would have three different landing pages where the relevant traffic is sent to each one.
Somebody looking for a new boiler does not want to see a landing page talking about pipe replacement; they want to see a landing page talking about a new boiler.
Equally, somebody looking for pipe replacement does not want to see a picture of a boiler; they want to see a landing page dedicated to the service they are googling right now.
Conversion rate optimisation really is key and can make a huge difference to your business.
Please click here to schedule a call with a member of our team. We will take a 30-minute deep dive into your current online marketing and highlight any areas for change.
And if you just fancy a chat, we’re up for that too!
We’ve been helping small and medium-sized businesses get the most from their digital marketing for over a decade, what’s more, with 5 star rated with over 1,000 five-star reviews. Check out what some of our customers are saying about working with us just here.
