Five Stupidly Simple SEO Hacks That Can Help Skyrocket Your Rankings.

Search engine optimisation can often feel like a dark art.

Constantly changing algorithms, competitors that are leaping ahead of you in the search results pages, and meanwhile, you’re struggling to get onto page one for what you think you should already rank for naturally.

The reality is you do not need a magic wand or a monster budget to make significant, real and lasting improvements to your search engine optimisation.

Here at Altitude Internet, we advise and manage search engine optimisation for hundreds of clients, in almost every business activity you can imagine, and we have generated significant results over the last decade, helping to create more traffic, leads and enquiries.

Here are the top five SEO hacks that are simply too powerful to ignore.

Number one – stop guessing and start with a thorough keyword audit.

Most businesses believe they know what their audience is searching for, but in reality, they probably don’t.

A keyword research audit reveals which keywords you’re currently ranking for, what keywords your competitors are targeting and gaps and opportunities in your existing SEO.

We use several different pieces of software to analyse your website as well as those of your competitors to help identify underperforming keywords, pages and issues with your website currently stopping you from ranking organically.

Our second hack is Don’t just blog, you should strategically create valuable content that Google will reward.

Writing regular blogs is great, but random content without a plan is just noise and is not likely to move the needle with search engines.

Instead, set out a really clear content calendar, mapping out the kind of content that you want to create over the next six months or so.

Make sure the content calendar is targeting specific keywords which you are attempting to improve the rankings.

Then create topic clusters around your keywords and link blogs to your core service and product pages.

This helps to tell Google which pages are the most important and can help to supercharge the SEO of your entire website.

Our third hack is to optimise for humans, this one is often ignored as people try to game the algorithms.

Many businesses are guilty of over-optimising their website with keyword stuffing, including awkward phrases and robotic copy that screams that you’re trying to cheat the system!

The bottom line is that Google has become far more sophisticated over time, and its rewards content keeps users actively engaged.

Include short paragraphs with bullet points, create high-quality original content that answers real questions and include clear calls to action, which will help to generate more conversions and reduce bounce rates.

Our fourth top tip is that page speed equals ranking power.

You’ve probably heard it before, but it’s definitely worth repeating that a slow website can kill your rankings.

Research shows that more than 50% of users abandon the website if it takes more than three seconds to load, so ensure your website is targeted at around 1 to 1.5 seconds for a new user.

Don’t just check the homepage; your service pages are just as important.

Our fifth hack is to help optimise your meta titles and make them clickworthy.

Google does say that click-through rate is not a major ranking factor, and they are quite right, but pages with better click-through rates tend to rise through the rankings because they are more engaging and help to satisfy user intent.

Including your target keyword at the start of the meta description, include numbers, questions and urgency to encourage the click through. Better Metas = better click-through rates and more traffic.

There’s a lot to learn when it comes to SEO, and that is the benefit of engaging with a professional SEO agency like the team here at Altitude Internet.

With over a decade’s experience in helping small and medium-sized businesses rank better online, the chances are that we can help you achieve better rankings too.

The above five hacks are things that you can proactively do yourself, if you have the time, effort and resources internally within your business, but we often hear from businesses that they struggle to find the time to keep up with the momentum that Google likes to see.

If you need an SEO agency, click here to schedule a call.

One of our experienced teams would be happy to conduct an initial audit of your website to identify any critical areas that we can see and any quick wins available to you.

It should be noted that search engine optimisation is not an overnight solution. There is no magic wand to wave, but the reality is that if you set out a clear plan and keep up the momentum, your rankings will improve, generating more traffic, leads and enquiries for your website.

You can also download a handy SEO ebook just here

The SEO ebook is packed with hints and tips and shows you some other ways that you can literally outrank your competitors and improve the visibility of your website.

Doing all of the services in-house does take your time, effort and resources and can sometimes distract you from your core business. Your team will need to keep updated with the latest training, knowledge and best tactics to make search engine optimisation for your business work. SEO isn’t about tricking Google. It’s about giving users more of what they want, faster, better and more relevant content, mainly, and typically it’s a combination of content, on-site optimisations and link building that help to improve your rankings.

When search engines understand your content and site structure, you will definitely see an improvement in your visibility online.

Click here to find out how the team here at Altitude Internet can help you, no jargon and no obligation, just actionable insights and a clear roadmap to better rankings.

You can also read some case studies here which show some great results we have achieved with clients.

In this case study https://altitudeinternet.com/milk-co-uk/ we have been working with Milk.co.uk and through increasing organic traffic, we helped to tackle the misinformation about milk and dairy products, which has proliferated online in the last few years, particularly as a result of untrustworthy sites & detractor organisations. Much confusion comes from the rise in popularity of vegan and plant diets over the past few years, which has contributed to a negative view of milk and dairy. Providing trustworthy information and bringing awareness of the benefits of
drinking milk to a larger audience was our mission. We have successfully increased rankings for target keywords helping to show high-quality quality authoritative content on page one of Google as well as helping to generate a significant increase in visitors, improving page 1 keywords from 98 keywords when we started work to over 540 today.