Email Marketing isn’t Dead. Most Businesses are Just Doing it Wrong.
Email marketing can be one of the highest-return-on-investment digital marketing channels around, but many businesses are dramatically underperforming with it.
We see that many businesses send emails, they get some opens, and they get some clicks, and they think, ‘That’s it, job done.’ But very few people can confidently say that their email marketing is a predictable sales-driving channel.
This is where the team here at Altitude Internet can really help with your email marketing needs.
Because email marketing does work, but it must be done properly to get the best results.
Most businesses fail with their email marketing because they don’t have a proper strategy behind the emails, campaigns are sporadic or reactive, automations are missing or poorly built, the content in the emails is generic without calls to action, and results are not measured properly. In summary, most businesses seem to treat their email marketing as an afterthought.
Simply, they are sending emails, but they are not building an email sales system capable of driving sales.
Email marketing still outperforms most of the digital marketing channels, primarily because you own the audience.
Unlike ads on Google or social media, your email list is not controlled by algorithms, or rising CPCs charged by Google, Meta or LinkedIn, or where your competitors show it’s a direct line to people who already know and trust your business.
Email marketing helps drive repeat sales and builds lifetime value.
It is a great way to nurture leads, convert enquiries, retain customers and resell to your existing customer base.
Most businesses focus too much on the acquisition of new clients and not enough on reselling to existing clients or nurturing their email list.
Email shouldn’t be seen as a replacement for search engine optimisation (SEO), Google Ads or social media; it should be seen as a valuable additional marketing channel.
Here at Altitude Internet, we help businesses get results with their email marketing. We don’t just send emails, we build real momentum with their email marketing, building high-performing campaigns to help promote specific products, the launch of new products or services, or just to help keep in touch with existing clients.
Every email campaign is written, designed, scheduled and optimised with your revenue in mind.
We write copy that sounds human and converts.
Many businesses fail with email marketing because it’s bland, corporate or overly sales-driven.
This is why it is important to create a copy that is conversational, persuasive, clear and focused, aligned with your brand voice and designed to drive action.
Even the best emails are useless if they just land in people’s spam folders, which is why we handle list hygiene, segmentation, send a reputation-building, mobile-first design and focus on deliverability best practices.
We are obsessed with commercial performance, reporting on revenue attributed to Email, conversion behaviour, email optimisation opportunities and measuring and benchmarking these against extensive data buildup over time from working with other clients.
Email marketing isn’t about just sending one brilliant campaign. It is about consistent optimisation that leads to compounding improvements.
There is a fine balance between emailing people continually and adding value, sending well-constructed regular emails that add value, that will strike the balance between people wanting to transact more with you and not unsubscribe.
If you are looking to take the next step with your email marketing, click here to schedule a call with a member of our team.
We can discuss your email marketing strategy and come back to you with our plans on what a well-executed campaign looks like.
Please note we only work with clients with existing client email addresses who have agreed to opt in to your mailing lists.
We cannot assist or manage email marketing where you have purchased data from a broker or data that does not have explicit opt-in permissions to email.
Click here to schedule a call with a member of our team.
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Email marketing done properly can really help to grow your business. It isn’t suitable for every business, but done properly can be a real game-changer.
If you found this blog interesting, there are many others just here packed with hints and tips on growing your business and raising your awareness with digital marketing.
