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The client’s website offered quality products but lacked visibility among established online furniture retailers. They were competing in a crowded space where paid ads were expensive, and organic rankings were dominated by major e-commerce brands. Their primary challenge was driving consistent traffic that would convert into sales while maintaining a strong user experience for a growing audience.
We developed a full-scale digital strategy that combined targeted SEO and performance analytics with content designed to capture buyer intent. By optimising product pages, improving technical site speed, and enhancing user navigation, we increased both traffic quality and engagement. We also analysed user behaviour to refine keyword targeting and strengthen the customer journey from discovery to checkout.
Since implementing the strategy, the client’s website has generated more than 341,000 sessions, with an average session duration exceeding three minutes. Organic sales increased by over £200,000 year-on-year, demonstrating stronger visibility, improved engagement, and a significant rise in conversions. The business now continues to grow steadily online, with SEO as a key driver of sustained performance.
Clicks
Impressions
OCT 2021
Page 1 keywords
FEB 2023
Page 1 keywords
OCT 2021
Keywords in top 3 places
FEB 2023
Keywords in top 3 places
OCT 2021
Target
FEB 2023
Target
OCT 2021
Sessions
FEB 2023
Sessions
OCT 2021
Target
FEB 2023
Outcome
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