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The client faced a tough challenge in ranking for competitive keywords in the short-term car leasing niche. They were up against global brands, including major vehicle manufacturers, and struggled to secure Page 1 rankings on Google and Bing. Despite spending on directories, they weren’t seeing the online visibility or conversions needed to drive growth. They needed a strategy to target more accessible, lower-competition search terms that would allow them to compete locally, regionally, and nationally.
We began by conducting in-depth keyword research to identify lower-competition terms where the client could realistically rank. By focusing on these more targeted keywords, we created a tailored SEO strategy that allowed the client to compete against larger players. We also used Google Ads to target specific keywords where organic competition from global brands was too tough. Additionally, we implemented click fraud protection to ensure their ad spend was optimised.
Within just 4-5 months, the client saw significant improvements in their Google rankings. Over the course of five years, we increased their rankings by over 20,000 positions, helping them secure over 200 search terms on Page 1. Their online visibility grew substantially, and they gained a competitive edge over larger manufacturers for certain niche terms. Their digital marketing success, bolstered by our SEO and Google Ads management services, has contributed to their significant business growth.
Clicks
Impressions
OCT 2021
Page 1 keywords
FEB 2023
Page 1 keywords
OCT 2021
Keywords in top 3 places
FEB 2023
Keywords in top 3 places
OCT 2021
Target
FEB 2023
Target
OCT 2021
Sessions
FEB 2023
Sessions
OCT 2021
Target
FEB 2023
Outcome
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