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Algorithm updates had caused the client to lose rankings for high-value keywords, many of which slipped to pages 9 and 10 of Google. Their site also faced significant technical issues, including broken pages, poor internal linking, outdated metadata, and low-value content being indexed. These issues combined to restrict organic performance and limit visibility in an already competitive niche.
We completed a thorough technical audit to identify every barrier affecting performance. The work included fixing 4XX errors, optimising on-page content, improving titles and formatting, strengthening internal linking, implementing redirects, removing low-value pages from indexing, and re-indexing updated content. Alongside this, we developed a bespoke content calendar and carried out detailed competitor analysis to ensure the site could recover lost visibility and continue to grow.
Within six months, all major technical issues had been resolved, and the client saw a 31% increase in organic traffic. Several of the keywords we targeted climbed from pages 9 and 10 to pages 1 and 2, dramatically improving visibility. Overall, their Google rankings increased by more than 600 positions compared to the previous quarter, restoring their presence in the search results and driving stronger, more consistent traffic.
Clicks
Impressions
OCT 2021
Page 1 keywords
FEB 2023
Page 1 keywords
OCT 2021
Keywords in top 3 places
FEB 2023
Keywords in top 3 places
OCT 2021
Target
FEB 2023
Target
OCT 2021
Sessions
FEB 2023
Sessions
OCT 2021
Target
FEB 2023
Outcome
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