Social Media Advertising With Meta
Advertising with Meta (formally Facebook) has become an important strategy for businesses aiming to reach a massive audience.
Meta platforms, which include Facebook and Instagram are extremely powerful tools and can help you reach an audience specific to your own marketing goals.
Meta has recently claimed that they boast over 3.6 billion monthly active users, which makes it one of the largest digital advertising networks globally.
Whilst it is a global platform you can target local customers too, so no matter where you are located there is an audience for you.
The Advanced targeting options and robust Analytics provide you with unparalleled opportunities to connect with and target a key demographic and also provide you with meaningful data to help you measure the return on investment (ROI).
When you set the campaign up the first thing you should do is define your goals.
You should consider trying to boost brand recognition, in which case this is an awareness campaign.
Are you trying to drive traffic, engagement, app installs, video views or lead generation? in which case this is a consideration campaign.
Or are you trying to boost sales, conversions and physical store visits? in which case this is a conversion campaign.
There is a wide variety of formats to choose from including static ads, video ads, carousel ads, collection ads, slideshow ads and instant experience ads.
The team here at Altitude Internet have Specialists in Meta Advertising and can help you to choose the most appropriate format and campaign goal based on your business needs.
Audience targeting is also nailed.
You can choose the audiences, based on demographics, location, interest, and behaviours you can choose custom audiences (including the targeting of users who have interacted with your business before) and also look alike audiences where you can reach new people who are similar to your best existing customers.
Budgeting is a breeze too.
You simply choose a daily budget that you are comfortable with, and we work with businesses from a minimum budget of say £30 daily all the way up to 4 figures.
Once the campaign has gone live, we will provide clear transparent weekly reports which show all of the key metrics in one easy-to-understand report.
And just like with Google Ads, the more data we can build the better we can optimise the campaign.
This can include AB testing, utilising retargeting, building lookalike audiences and making sure you run the best-performing ads including dynamic ads, lead ads or even shopping on Instagram ads.
Advertising with Meta offers a powerful way to reach a massive potential audience through highly targeted and interactive formats.
To find out more about social media advertising just click here to schedule a call with a member of our team or click here to watch our brief video about social media.
Contact us just here and a member of our team can arrange a call to see if Meta Ads are the right choice for you and your business.
If you found this blog interesting, this one is also likely to be a good read for you too:
Considering Google Ads? This blog is a great 3 minute read too.
See what our customers say about Altitude Internet too, by reading some of our reviews just here.
