Google Business Profiles: The Secret to More Local Leads.

When it comes to dominating local search results on Google and generating more leads, Google business profiles can be a game changer if they are optimised correctly.

If you are a small local business or even a national brand with multiple locations, a well-optimised Google Business page can be the difference between being seen by thousands of potential customers and getting lost online.

In this brief blog, we will break down exactly how to optimise your Google business profile for maximum visibility which will help to improve your lead generation and clicks!

Google Business Profiles is part of a free business listing platform managed by Google that lets you manage how your business appears in Google Search and Maps.

There are millions of searches every day and your Google business profile listing is often the first thing that potential customers can see when searching for services locally.

With a well-optimised Google profile, you can increase your visibility in the local search results,

– you can drive more traffic to your website and even your physical location. You can boost customer engagement through reviews and publishing regular updates, you can also generate qualified Leads from potential customers who are in the market for your product and services right now.

The first thing you should do is claim and verify your listing.

This will give you control over the information shown and allow you to update features including your business name telephone number, and web address and also choose primary and secondary categories that best describe your business services.

You should fill out as much information as possible including the business name which should be consistent with your branding.

Your address and service area should also be added, include a physical location if you have one, or define the service area if you are a mobile business.

You should include your phone number and website which make it easier for people to contact you directly too.

You should also write a concise keyword-rich description that highlights your expertise and what sets you apart from your competitors in the local area.

Adding high-quality photos and videos to your profile will help to grab attention and improve the level of traffic. Keeping this updated is super important, and over time, you can really create a powerful profile to showcase your business.

Consider including short videos showcasing your business, and also include photographs of your business interior, your staff and products and services.

Reviews from genuine customers can be a really strong trust signal for both other potential customers and also Google and other search engines to see.

You should also encourage your customers to leave you genuine reviews by sending them a direct link to your profile.

You should respond to all reviews where possible, professionally and promptly, this shows that you care and can help to improve the profile and general perception of your business.

You should also use Google posts to share updates, offers and promotions about your business.

This can be a great way to promote limited-time offers, announce events or news, and highlight new products or services.

You should take care to ensure that your name address and phone number are identical on your website directories and other social platforms.

Google provides built-in insights to help monitor how many customers find your profile each month, where they come from and what actions they take, for example, how many telephone calls the profile has created, how many website clicks etc.

Google profiles can be a great way to show up locally in the search results, especially if you are a local-based business, for example, a local builder plumber electrician solicitor, accountant etc.

Your Google business profile should be thought of a bit like a digital business card.

When optimised correctly, these profiles can help to improve your local visibility, can help to build customer trust and can definitely help to drive more leads and traffic directly to your business.

Here at Altitude Internet we specialise in helping small and medium-sized businesses globally generate more traffic, leads and enquiries, Google business profiles are just one way to do this.

If you are interested in finding out more about other routes to generate traffic, you could consider search engine optimisation or paid advertising.

We are a specialist in search engine optimisation and paid ads on all of the major platforms, including Google, Microsoft, LinkedIn and Meta ads.

If you would like to find out more about how we can potentially help your business, click here to schedule a call with a member of our team

You can also click here to find out more about paid advertising and how effective this can be for your business

If you found this blog interesting, you may wish to read some of our other recent blogs which you can find just here

Our regular blog posts are designed to keep you updated and provide real value as to how you can generate more traffic, leads and enquiries.

We have a number of case studies of successful projects where we have helped clients in many different business sectors generate more traffic leaks and enquiries online.

Over the last five years or so we have been working with a family-owned house builder.

This business was founded on producing high-quality homes with a really high attention to detail, established in 1963, they started building single plots, before buying larger parcels of land, enabling residential buildings and developments to be built across the county of Essex.

This particular house Builder has engaged with us for website development, hosting services and paid ads on Google.

We have been instrumental in driving high-quality leads from people looking for new builds using a conversion-based landing page and Google Ads.

We created a Google Ads account with the sole focus of generating highly relevant paid traffic for people looking for newly built homes in a specific area in Essex.

This is a super competitive sector, as they are up against the other national and regional house builders, the property portals and the established estate agents, all seeking to generate traffic for these and similar keywords.

We have generated over 36,000 clicks with a click-through rate of almost 30%.

This has generated over 2,000 conversions which represents a conversion rate of over 7%.

Highly targeted traffic driven to a conversion-based landing page was a real game changer for this particular business.

But it isn’t just house builders that we help.

We have deep experience in helping many businesses, and the chances are we can help your business too.

Get in touch to find out more and schedule a call with our team of experts

Read some of our recent reviews just here and see what hundreds of clients have said about working with us.

We’re a Google Partner, an award-winning digital agency with deep experience built over a decade of helping small and medium-sized businesses get found online.