The One Marketing Strategy That 9 out of 10 SME Are Ignoring. And It’s Costing Them Thousands.
Many small and medium-sized businesses are doing everything that they can to stay visible online, from SEO to social media and from email marketing to blog writing, but there’s one game changing strategy that too many are under-using and overlooking.
PPC advertising (pay-per-click), if your business isn’t running an effective PPC campaign right now, the chances are you are missing out on some of the most qualified and ready-to-buy customers on the Internet today.
PPC is a form of online advertising where you only pay when someone clicks from your ad through to your website.
Google Ads, Microsoft Ads, LinkedIn ads and Meta Ads are all forms of pay-per-click advertising that digital marketing agencies recommend to help customers get found at exactly the right time.
If a pay-per-click campaign is managed properly, it will help you to get to the top of the search results instantly, it will allow you to target specific demographics, behaviours and interests and allows you to track every pound spent in real time.
It also allows you to compete with bigger brands on a more level playing field and helps you to get found at just the right time in the search results.
SEO is powerful, but it is not an instant solution like PPC, and even with expert organic optimisation, it can take many months to see results.
Meanwhile, PPC allows you to get found pretty much instantly.
Small and medium-sized businesses often work with tight budgets, so every pound matters, and one of the biggest benefits of running a ppc campaign is that it is completely measurable and controllable.
Quite simply, you choose a daily budget that you are comfortable with, let’s assume £30 daily for now.
You only pay for people when they physically click through to your website.
You can pause or adjust the campaigns instantly when you need to.
And, as long as you set up conversion tracking, this allows you to track sales leads, orders, enquiries and calls in real time.
This means that you can make commercially sensible decisions all backed by data and optimise the campaigns based on the real results, not guesswork.
Modern PPC platforms, for example Google Ads, are packed with automation tools that allow you to adjust bids automatically based on performance, show your ads at the best times of day and also suggest all the keywords that may generate irrelevant traffic.
That said, some of the automation will not necessarily work completely in your favour, so we always recommend that you tread with caution and don’t allow the algorithms to make too many changes on your behalf.
Here at Altitude Internet, we’ve helped many small and medium-sized businesses over the last decade to get found at just the right time using PPC campaigns.
From local service companies like builders, plumbers or electricians through to emergency service companies who need to be founded literally in an emergency, for example, breakdown recovery specialists, mobile tyre repair companies, blocked drains, etc, all the way through to professional services businesses like solicitors, accountants or architects. PPC does work, as long as the campaigns are well designed, optimised and managed.
If you already have an existing Google Ads account, we can arrange a free no no-obligation strategic review to see how your budget is being utilised, and to see if there is any click or budget wastage, and our team will provide you with some Honest guidance and recommendations. Quite simply, if we don’t feel we can add any real value to the PPC account, we’ll provide straight-talking talking honest feedback to that effect.
As an award-winning Google partner, our team have all the latest Google certifications and we have a proven track record built over the last decade of helping to improve campaign performance, to help small and medium-sized businesses generate the best returns from their PPC activity.
Whilst we have mainly been speaking about Google Ads in this article, we can also help you get found using PPC with LinkedIn and also Microsoft Ads and Meta Ads too. Each of these channels can work well, and we’d be happy to arrange a consultation call with you and then recommend the best channels for your business based on your current needs. We’re channel agnostic, which means we are not tied to one platform and will always recommend the most suitable platform for you right now.
LinkedIn Ads are great for some products and services, but not all, and Meta Ads can be great for business-to-consumer type businesses, but nothing can beat the Google search intent, which is what makes Google Ads such a powerful tool.
Don’t get left behind when it comes to PPC.
The chances are that many of your competitors are already running some form of PPC activity – and if you’re not, you’re handing them potential customers on a silver platter!
The good news is that it’s never too late.
Even with a modest budget, PPC campaigns have the potential to deliver huge returns, so if you’d like to find out more, please click here to schedule a call.
You can also watch our short video on Google Ads and how this channel can help you to get found online at just the right time. Our video on PPC / Google Ads can be found just here
As an award-winning Google partner, we’re confident that we can help your business grow using PPC.
You can also read many 5-star reviews just here, where we have helped clients successfully generate many leads over the years using Google Ads and PPC generally.
PPC not for you? Consider search engine optimisation, you can read more about SEO just here
