This One Page Could Be Killing Your Conversions. Fix It Today.

When it comes to running successful Google Ads campaigns or any paid traffic for that matter, Businesses often make sure they are bidding on the right keywords and include the right ad copy, which are obviously the foundations of any paid ad campaign but there is one critical element that often gets overlooked and that is the performance of the landing page.

It doesn’t matter how well your ad campaign is set up if your landing page doesn’t work you are literally pouring money down the drain.

In fact, a poorly performing landing page can cost you lost leads, sales and credibility in the marketplace.

Here at Altitude Internet, we have been helping businesses get the most from their paid traffic for over a decade so we know a thing or two about landing pages!

Why Most Landing Pages Fail.

Most landing pages are just not compelling enough.

They’re not designed to convert and they are basically digital Brochures About your business.

Common mistakes that we often see on clients’ landing pages can include a cluttered design, weak or unclear calls to action and a slow loading speed.

These issues won’t just limit your conversion rate; they will also cost you lost leads, enquiries and sales and can make it harder to make a positive ROI from running the ads.

A landing page should act like your best salesperson. It should be persuasive, engaging and be laser-focused on what you want the customer to do.

Having built hundreds of landing pages over the last decade here are some top tips.

Laser Focus On The Enquiry Route

Whether it’s capturing leads, generating a sign-up or making a sale, your landing page should have clear and simple objectives.

That should either be a lead from a form fill, telephone call or live chat.

Live chat can help increase conversions as well – and often increase conversions by another 10% compared to landing pages without live chat or a chatbot installed.

Headlines Should Be A Hook

Make it punchy, benefit-driven and relevant to the ad that your customer has just clicked on.

There should be a clear and concise copy across the landing page.

People landing on your landing page don’t want to read tons of information. They just want you to explain how you can solve the problem.

Use five or six bullet points to break down your key selling points and avoid technical jargon.

Build Trust Fast

Include links to review sites that your business may be featured on, including genuine customer testimonials links to genuine reviews and client logos.

These will help to build credibility and trust in your brand. More and more people research online reviews now before making an enquiry or an online purchase, the power of positive online reviews cannot be underestimated. If you have positive reviews online, you really should be taking advantage of these and including them on the landing page.

Mobile First Design

The lion’s share of Internet traffic now comes from mobile devices so make sure that your page is fast and optimised for Mobile.

Test it yourself, are the calls to action clear enough, and is the messaging clear on a smaller screen?

Strong Calls To Action

Make clear what you want people to do next, so for example, make sure your strapline is clear, e.g. get a free quote, download our brochure or start saving money now.

Whatever your key messaging us, hammer it home hard and fast.

You can have the smartest keyword strategy in the world and be bidding on all of the best keywords, but if your landing page doesn’t work you are literally paying for traffic that goes nowhere.

Well well-designed landing page will help to increase your conversion rates, lower your cost per acquisition (often abbreviated to CPA), it can help improve quality scores from Google and will definitely generate your business more lead sales and enquiries.

If you’re spending money on paid traffic, either with Google, Microsoft LinkedIn or Meta, don’t leave your landing page to chance.

Here at Altitude Internet we help businesses create high-performing landing pages that literally turn clicks into customers.

Get In Touch Now

Click here to schedule a call with one of our specialists who will be happy to look at any existing lending page and make some recommendations. And with experience going back over a decade, we know what could be killing your campaign performance.

You can also click here to watch our brief video about website design and landing page development

If you are interested in running paid ads click here to watch our short video on Google Ads, the most intent driven Ads there are

As a Google partner agency, we help businesses generate more traffic, leads and enquiries.

And coupled with a high-performing landing page the chances are we can generate a better return on investment than what you have seen historically.

Whilst every business sector performs at a different level, in terms of conversions, it’s not unusual to see some businesses literally triple their conversions once they run the same level of traffic but to a high-performing landing page.

We are experienced in helping businesses in many sectors improve their conversions, leads and enquiries.

In one particular case, we have been working with a client in the home improvement space since 2023.

They came to us looking to generate high-quality leads focused on garage conversions and high-quality home improvements.

We built out a high-performance landing page including a live chat functionality using a chatbot.

They have seen a consistent level of leads and enquiries over the time since we had the campaign up and running and are now at the stage where they can afford to be super fussy with the leads.

Capturing as much information as possible at the point of enquiry this is allowed our clients to hone in on those leads that are worth more to them and to prioritise the order that they respond to potential customers.

Not content with just running paid traffic to a high-performing landing page, we also developed a brand-new website for this client, to help showcase their high-quality work with several images of home extensions, loft conversions and garage conversions.

This includes many of their 5-star client reviews, which helps to increase and build trust with potential clients as well as answering many questions and showing the benefits of investing in high-quality home improvements.

If you found this blog interesting, we have many others just here packed with hints and tips that you can deploy in your business to help increase and improve your traffic, leads and enquiries.

Learn more about Altitude Internet just here

Altitude Internet is a 5-star rated digital marketing agency that helps clients large and small get the most from their digital marketing campaigns. Schedule your call now