How To Maximise Your Website Leads
Your website is more than just an online brochure. It is a powerful way to generate leads, enquiries or sales for your business.
However, simply having a website is not enough.
In order to maximise the potential of your website and the number of leads, enquiries or sales that you generate, you need to follow some best practices to ensure that your website will work as hard as possible for you.
Here at Altitude Internet, we’ve helped hundreds of businesses turn their website into success stories for their business and here are a few top tips to help you do the same, so We thought we’d share some top tips to help you maximise the impact of your website or landing pages.
1) Optimise Your Website For Conversions.
The basics of lead generation start with a website designed to convert visitors into potential customers.
You should include clear ‘calls to action, ‘ including placing bold action-orientated messages like get a ‘free quote now’ or ‘contact us today’ in prominent locations, this should include the top right hand side of your website and in any content above the fold in the main pages. If you’re an e-commerce business you may want to include a message like ‘buy today and save 10%’ as a way to create urgency with new potential customers.
You should also streamline the navigation process to make it as easy as possible for visitors to find what they are looking for.
A confusing layout on the website can drive people away before they take the action that you want them to take.
Make sure your website loads in around one second. Websites that take longer than this to load can be frustrating for people, and they are likely to bounce off and go to one of your competitors. We’re all impatient now, and over one second will definitely see people bounce off before your site fully loads.
2) Include Social Proof On Your Website.
Trust is a major factor in Lead generation.
Website visitors are much more likely to fill in a form on your website or engage with you if they can see that other people have also benefited massively from using your services.
You can boost your credibility by including customer testimonials, case studies and links to reviews.
Display logos of well-known clients, display logos of the review sites that you use (including the five-star logos that we all know and trust) and any awards that your business may have won.
If you are not already using the major review sites, you should consider doing so. Trustpilot and Reviews are great sites to use, are well-known and respected/trusted places to build profiles.
These simple actions help to build trust with new website visitors and they’re much more likely to buy from you if they can see your social proof.
3) Implement Live Chat or a ChatBot.
Sometimes, visitors need an extra nudge to convert or fill in a form on your website.
Live chat tools, including some of the AI chatbots, can help to answer their questions in real time, address objections and guide website users towards taking the actions that you want them to do.
Be proactive and use automated messages like Do you need help? Or click here to start a chat right now and speak to one of our experts.
Things like this can really help to encourage people to fill in their details, complete a form or start a conversation with you.
4) Activate Conversion Tracking.
Once your landing page or website has been tweaked for optimisation, you should use various analytics tools to monitor your lead generation efforts.
If you are running Google Ads, be sure to set up conversion tracking so you can find out which clicks convert into enquiries. These are known as conversions.
You can then tweak the Google Ads account to maximise conversions and even give a target cost for acquisition, often referred to as a CPA, which is where you tell Google that you want to generate leads for x amount.
This can help to drive down the cost of Leads over time, which means you can get more from your advertising budget.
Maximising the results from your website or landing page is not a one-time task.
It is an ongoing process of testing and refinement, the difference between an average landing page and one that performs at a high rate can be literally game-changing for your business.
The team here at Altitude Internet have been helping businesses large and small for the last decade to maximise the benefit of their online exposure, so if you are considering a new website or landing page the team here will be able to help you.
5) Schedule A Call With Our Experts.
Feel free to click here to find out more about our landing pages
Or click this link to schedule a call with one of our experts
If you already have a website or landing page that is converting at a high level when you are looking to maximise the number of leads, we may be able to assist with search engine optimisation, social media marketing or Google Ads.
Driving high-quality traffic to your landing page or website that is already proven to convert like a machine can help your business to achieve its goals and to generate the best return from online marketing.
If you found this blog interesting, please click here to read some others that the team here have put together. Our blogs are packed with useful hints and tips, some of which you can easily swipe and deploy in your own business.
You can also click here to read what some of our existing customers are saying about the service we have provided for them.
Need help or assistance?
Feel free to get in touch with the team, we will be happy to schedule a 30-minute exploratory call to find out what you are seeking to achieve and to see if we are a good fit for each other.
As a Google partner agency with offices in the UK and Ireland, our team specialises in helping small and medium-sized businesses generate more traffic, leads and enquiries.
