Five Game Changing Ways To Improve Your Website.
Your website is often the first impression people have of your business so no matter what industry you are in, your website must be bang up to date, offering excellent user experience and presenting your company in the best possible way.
The team here at Altitude Internet have put together five game-changing ways to improve your website.
1) Optimise For Speed.
Nobody likes a website that takes ages to load and studies show that users bounce off you in the search results if a website takes over three seconds to load.
Ideally, you should aim for your website to load to a new user in around one second.
2) Make It Mobile Friendly.
Over half of Internet traffic now comes from mobile devices, which is increasing constantly. Some sectors see 70% of their traffic from mobile devices.
A responsive design is not optional, it’s essential.
Test your website with multiple screen sizes including various phones, tablets, laptops, and desktops.
Make sure that all buttons are tappable, text is readable and the layout is cohesive across all devices.
3) Enhanced User Experience.
A clunky or complicated navigation or just a confusing layout can drive visitors away fast.
Consider simplifying the menu on your website and adding a search bar where appropriate if a search function is required.
Includes super clear calls to action like “shop now” “learn more” or “download our guide today” etc. Always make clear to people what you want them to do when they visit a particular page.
Consider monitoring how users interact with your website. There are many tools available including something like Hotjar.
This is a great piece of software that can spot pain points and allow you to tweak the website accordingly to help people navigate and use the site.
4) Boost Your SEO With Killer Content
Use relevant keywords in the headings, text and meta descriptions.
Ensure that you add fresh high-quality content such as regular blog posts and ‘how to’ guides.
Keep people engaged for longer and help signal to Google and the other search engines that your website is worth ranking.
Google will give priority to those websites that provide good quality content, in fact, it’s one of the most important ranking signals used today by search engines.
5) Consider Adding Visual Pop-ups.
A bland website is forgettable but a cluttered website you could argue is worse.
You should strike a balance with sharp relevant visuals including high-quality images, infographics and video.
Stick to your company’s colour scheme and fonts that reflect your business and brand identity.
Consider adding visual pop-ups for people to subscribe to your blog or to get in touch for more information.
By implementing just a few of these tips you can help to improve how people interact with your website.
A pop-up could help people to subscribe to a newsletter or ‘signup’ and benefit from a discount or start a live chat with your team.
Here at Altitude Internet we help businesses develop brand-new websites and landing pages as well as put together a digital marketing strategy to help you generate traffic, leads and enquiries fast.
We use live chat and pop-ups to encourage downloading of free resources like our free SEO ebook, these are really great ways to start engaging with potential or existing customers.
Fancy a chat?
Our team has over a decade of experience in helping businesses of all shapes and sizes. From clients that need a new brochure website or a landing page to increase their marketing efforts, or established businesses that need to get a better ROI from their marketing spend. We provide a free digital marketing review to all businesses so get in touch to find out if we’re a good fit for each other and if we can help your business grow through 2025 and beyond.
Click here to schedule a call with our team or click here to download our SEO ebook
If you fancy chatting with us about improving your existing website or creating a brand-new one from the ground up click here to find out more or click here to get in touch
Click here to find out about a new website or a landing page to help your business grow.
