Five Top Hacks To Get More Website Traffic.
We all know that driving traffic to your website is the lifeblood of most businesses.
And whether you are a small business (a local builder, electrician or plumber), an e-commerce store or a professional services business, (like an architect or a solicitor), more visitors to your website means more opportunities to generate sales and customers.
But with so much competition out there how do you stand out?
As a digital marketing agency that helps clients generate more traffic every day, we thought we’d share a few ideas with you.
1) Master SEO with long-tail keywords
Search engine optimisation (SEO) is the best way to increase your organic traffic, and it starts with keywords.
Some keywords like “digital marketing” are fiercely competitive but long tail keywords targeting specific phrases like “search engine optimisation Bishops Stortford “are easier to rank for and can attract more highly targeted visitors.
Adding long tail keywords to your SEO strategy with high intent behind them can really help to generate great leads. Target those keywords that are lower in competition but still have a decent enough search volume behind them.
Stats show that long tail keywords often convert better than the short tail and are easier to get ranked, so this has to be our favourite hack!
You can find out more about SEO just here
2) Drive Clicks From Social Media.
Many people are glued to platforms like Facebook, Instagram, LinkedIn and TikTok, so building a presence and all of the social networks and encouraging people to come back to your website can be a great way to drive more traffic.
Consider showing behind-the-scenes footage of your business to drive and build engagement and include a compelling reason for people to come back to your website, for example to get a free quote or to download a free guide.
Maintaining your social media profiles can be a great way to build your social proof too, potential customers will see you are popular and if you post often and with great images, this can be a great way to build a social audience too.
Considering social media for your business? Click here to find out more
3) Optimise Your Website For Speed and Mobile
Optimise your website for speed and mobile. Yes, so important we repeated the title of this hack twice!
Google prioritises fast-loading, mobile-friendly websites, so use tools like the Google page speed insights to identify bottlenecks and areas for improvement, and address any issues such as compressing images or using a content delivery network to improve your load time. Well over half of Web traffic now comes from mobile devices so you should also take care to ensure that your website‘s design is responsive and Mobile first.
A fast-loading experience will keep Website visitors coming back and reduce bounce rates. Aim for your site to load in around 1 second, this really can make a difference.
E-Commerce stores can benefit from a dedicated server or a faster / more powerful hosting plan too.
4) Consider Paid Ads.
Running Google Ads, or paid advertising on LinkedIn, Microsoft Ads or Meta can be another great way to drive instant traffic to your website.
Many of our customers achieve huge success by running targeted ads focusing on the most important keywords for your business. Our favourite and most popular channel would be using Google Ads (you just cannot beat the level of intent from a Google search) closely followed by LinkedIn if you run B2B ads – LinkedIn can be more expensive for some business sectors, but if you have a high margin or high lifetime value business model it can work amazingly well.
Need to know more about paid ads? Click here to find out more
5) Leverage The Power of Content.
Consider creating regular blog content on your website that offers real value.
This will help to improve engagement, can help to improve your organic visibility and show you as a leader in your particular niche.
Many of our clients have seen amazing traction from content writing, well thought out content uploaded on a weekly basis really can move the needle.
More than ever, Google and the new ‘AI answer engines favour websites with factual and engaging content that follows Google guidelines, so never be afraid to invest time and effort in writing content for your website.
Download our free search engine optimisation e-book for more hot tips and ideas to improve your rankings here
These are just 5 simple hacks that you can swipe and deploy for your own website and make a real difference.
Need help?
As a leading digital marketing agency, we can offer a fully ‘done for you’ service in SEO, Google Ads, LinkedIn Ads or Social Media Marketing too. If you don’t have the time, the knowledge or the inclination to learn what to do, just drop us a message or schedule a call with us and a member of our team will be happy to arrange a call and see what we can do to assist.
Click here to get in touch
