How We Generated 192 Leads For A Local Roofing Company And Why Most Trade Businesses Are Still Getting Google Ads Wrong.
If you’re a roofer, builder, plumber, electrician, landscaper, or another local trade business, there is one thing you probably don’t need more of, and that is marketing jargon.
You need the phone to Ring and your website to work harder.
Here at Altitude Internet, we spent years helping local service businesses generate more enquiries through Google, and one of our recent Roofing campaigns is a great example of what can happen when Google Ads is properly targeted, managed, and optimised.
We started working with a Hertfordshire-based roofing contractor who wanted to generate high-quality Leads from local customers looking for either roof repairs, roof replacements or general Roofing work.
We recommended a new website focused on conversions and then a Google Ads campaign to drive near-instant visibility with a consistent flow of good-quality enquiries.
In the short time we have been working with them, they generated 2,617 clicks and, importantly, 192 leads.
It’s a local Roofing company where a single new customer can be potentially worth thousands of pounds.
We speak to trade businesses every week that have tried Google Ads before, and many say that Google Ads did not work for their business.
This is typically due to poor keyword targeting, sending visitors to the wrong page on the website or targeting the wrong areas.
If you’re paying for every click, every click needs to have a purpose, and that’s why our approach here at Altitude Internet is different to many other digital marketing agencies.
We designed and built a new campaign fresh from the ground up to focus on the most important keywords, the correct geographic profile and sending high-quality traffic to a landing page optimised for conversions.
Clear calls to action, simple, quick contact forms, clickable telephone numbers, and content showing how they can help solve customers’ genuine problems quickly.
We don’t just work with roofers.
The same principle applies across dozens of local service industries, including tree surgeons, landscapers, electricians, builders, plumbers, scaffolding contractors, and so the list goes on.
If you are looking to generate more high-quality traffic, leads and enquiries for your local service business, please click the link below to schedule a call with a member of our team.
https://altitudeinternet.com/contact/
Altitude Internet is an award-winning digital marketing agency helping local service businesses generate more traffic leading to enquiries Online.
We are an award-winning Google partner with a proven track record. Click here to read some of our recent customer reviews.
Click here to find out more about search engine optimisation.
Click here to learn more about AI search.
If you found this case study interesting, we have many others online that could also be useful:
https://altitudeinternet.com/case-studies/
With deep experience helping small and medium-sized businesses get found on search engines, the chances are that we can help you too. Our team members are experts in their fields, running paid traffic (Google Ads, Meta Ads, LinkedIn, etc.) or organic channels (search engine optimisation, AI search). Click here to schedule a call and see if we can help your website work smarter.
