How We Helped a Local Construction Business Generate More Leads And Start Working Smarter.
Our client was already producing exceptional high-end garage conversions. Still, the marketing didn’t reflect the quality of their work, and they weren’t generating a sufficient flow of new business enquiries through the website.
They first approached us back in 2023. We reviewed their existing digital marketing activity and developed a plan to help take their business to the next level.
We designed and built a new website that truly portrayed their reputation, skill set and the required focus areas of the business.
We built a dedicated landing page for Google Ads focused on garage conversions, as many potential Local customers were looking to convert a Garage into either a home office, gym, or a general ground-floor extension.
Once the new Website was up and running, we built a new Google Ads campaign focusing on their core services. Before long, their conversion rate was running at around 8%.
This helped generate a steady flow of new business enquiries from their local area.
Within a few months, the client stopped offering free quotations and moved to a modest charging model where they required an upfront fee for a site visit, which was then deducted if they subsequently won the client’s work.
This helped them to work with more serious customers and avoid people looking for something for nothing.
We built out some additional location and service pages targeting the local area, specifically focusing on Garage conversions and high-end Home extensions.
These pages began ranking well on Google and also generated a higher level of enquiries.
Combining organic lead generation with Google Ads proved to be a real win for the business.
The combined strategy helped to really elevate their business, achieving an 8% Website conversion rate, increasing qualified enquiries, reducing time spent quoting unsuitable projects and improving their position through targeted marketing.
This enabled the business to become far more selective about the projects they accepted. Instead of saying yes to every enquiry, this allowed them to cherry-pick jobs that best matched their expertise and profitability.
Fast forward to 2026 and we’ve helped the client scale their business with high-quality leads and a better online presence. We can’t take all of the credit; this client provides exceptional quality construction services, has a five-star reputation, and frequently generates many 5-star reviews and recommendations too. We drive the leads, and the client then provides a detailed site visit, survey and wins the business.
If you would prefer to generate better quality Leads and start working smarter, not harder, please click the link below to schedule a call with one of our digital marketing experts.
https://altitudeinternet.com/contact/
Altitude Internet was established in 2014 and has established an excellent reputation helping small and medium-sized businesses generate more traffic, leads and enquiries from their local area.
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Altitude Internet is a 5-star rated digital marketing agency with offices in the UK and Ireland. We specialise in helping small and medium-sized businesses get found online. Our team of digital marketing experts will work with you to achieve the best results possible.
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