12 years. One MOT centre. Thousands of Leads. Here’s why they never left us!
Every digital marketing agency claims it can get you to Page one of Google, but most can’t.
Even fewer can keep a client for over a decade.
But we’ve been working with the same MOT and car service centre for over 12 years, not because we trapped them in a contract, but because we continue to deliver results that matter and positively impact their business every year.
Each month, we deliver more phone calls, more online bookings, more enquiries, and more customers through the door. That’s exactly how Digital marketing should work for a local business.
When the Business first approached us back in 2014, they had a website that looked acceptable, but it wasn’t generating any business.
Their phone wasn’t ringing consistently enough and their competitors—including well-known national fast-fit chains with huge advertising budgets and national brand recognition—were dominating Google.
Potential customers searching for MOT Centre, MOT testing station, and MOT near me and other important keywords were booking elsewhere.
Over the last 12 years, we continually improved almost every part of their online presence: building a new website, creating dedicated landing pages for Google Ads, running search engine optimisation and then optimising, optimising, and optimising again.
The SEO campaign brings in customers with over 30 keywords dominating page one for local search terms. We optimised the Local service pages, Local landing pages, completed a technical audit, improved their site speed, and enhanced their Google business visibility.
Consistent visibility for high-intent keywords is what matters most for a local business like this MOT centre.
Most garage/car service websites make one huge mistake: they tell visitors everything about the business, but most customers don’t really care too much about the back story.
Customers generally want to know: can you fit me in? How much is it? Where are you located, and can I make a booking?
We built landing pages to answer those questions immediately, remove friction and encourage customers to take action straight away.
Local SEO is powerful, but when customers need an MOT, they usually need one now. That’s why we built a highly targeted Google Ads campaign focused on the most important keywords.
Google Ads at the top of the page targets people actively looking to book an MOT or a car service.
Each month we deliver them a steady flow of enquiries from Google Ads and search engine optimisation.
Over the years we have continued to offer them powerful insights and never rest on our laurels.
We designed a new website, created new landing pages, expanded their local SEO with additional high-ranking keywords, broke out the Google Ads campaign into new groups to reduce wasted ad spend and offered an improved user experience.
These incremental improvements compound over time, and that’s why the business is still growing over a decade later.
This is a small Local business that has really benefited from digital marketing and seen the results compound year over year.
In addition, our team have worked with them to build out their Social proof, adding dozens of testimonials to the website, including video testimonials, which really helped to build confidence, trust and increase conversions from the traffic that we’re delivering.
The video testimonials can really help to add authenticity to their website, increase social proof, build trust and in turn generate even more conversions.
If you’re serious about growing your local business, we would love to show you what’s possible.
We have deep experience working with local businesses across the UK and Ireland in almost every sector you can imagine, including MOT centres, car dealerships, Mobile tyre fitting, along with local services businesses such as builders, plumbers, roofers, electricians, locksmiths and glaziers, through to professional services businesses including architects, accountants and solicitors.
We are a five-star rated award-winning digital marketing agency established in 2014 that is proud to support small medium sized businesses globally.
Click here to schedule a call with a member of our team.
We’ll arrange a free 30-minute digital marketing consultation to review your current strategy, website and goals and to see if we can identify tangible opportunities to help you generate more traffic, leads and enquiries.
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