How We Helped an Emergency Glazier Generate Huge Lead Volumes.
When somebody needs an emergency glazier, they’re rarely browsing around comparing different companies because the window has been smashed. The shop front has been damaged, or the Home has been burgled, and they need help immediately.
That means that speed, trust, and visibility are everything.
For one of our emergency glazing clients, we built a digital marketing campaign designed to get them customers exactly when they need help.
The results exceeded expectations.
Our client was already an established emergency glazing company with an excellent reputation, but they weren’t generating enough leads and enquiries online.
Previous advertising campaigns produced inconsistent results; enquiries were expensive, and much of their website traffic wasn’t converting.
They needed a marketing strategy that would generate more emergency call-outs, reduce the cost per enquiry, improve conversion rates and deliver a steady stream of high-quality leads.
Rather than simply sending paid traffic to their website’s homepage, we drove the clicks to a new, dedicated, high-performing landing page.
The first step was to create a dedicated landing page specifically for emergency glazing enquiries. Unlike a standard website, every element was designed to encourage visitors to make contact immediately.
This included clear emergency messaging, strong trust signals, mobile-first design, click-to-call functionality, fast loading speed, prominent Enquiry forms, customer reviews, reassurance throughout, and calls to action throughout the page.
We then launched a tightly managed Google Ads campaign targeting people actively searching for exact match keywords, for example: emergency glazier, emergency boarding up, shopfront glass glazier, 24 hour glazier, etc.
Because emergency glazing is an urgent service, the search intent is incredibly high, especially on Google.
Our campaign focused on high-intent keywords with precise geographic targeting, negative keyword optimisation, continuous bid management, conversion tracking, testing and ongoing optimisation.
The campaign quickly became one of our clients’ strongest sources of new business.
The landing page converted leads at an astoundingly high rate: 22% of their clicks resulted in a lead, bringing their cost per lead down to just £23.
It generated a significant increase in qualified emergency enquiries, consistent daily lead generation to drive their business, high-quality enquiries with strong booking intent and delivered an excellent return on their advertising spend.
For a service where a single emergency callout can be worth hundreds of pounds and often leads to additional work, the return on investment was exceptional.
Many Google Ads campaigns fail because businesses send expensive clicks to a generic website homepage.
Here at Altitude Internet, we took a completely different approach.
Every part of the journey was optimised, and the landing page was developed with a complete focus on conversions.
The campaign didn’t stand still after launching; our Google Ads performance team provided continuous optimisation.
The ongoing optimisation helped maintain a low cost per lead whilst maximising Enquiry volume.
If you’re looking to generate more leads and enquiries for your business, the team here at Altitude Internet could likely help you.
Whether you’re an emergency glazier, Locksmith, plumber, Electrician, drainage company or another home service business, the principles remain the same.
You need high-quality, intent-driven traffic from Google directly to a landing page designed to convert.
A high-converting landing page is designed to maximise your enquiries while reducing the overall cost per lead.
If you would like to discover how we could help your business generate more enquiries and a better return from Google Ads, click here to contact a member of our team.
To read some more recent case studies, click here.
Click here to find out more about landing pages and Web development.
Altitude Internet is an award-winning, five-star-rated digital marketing agency established in 2014. We have deep experience managing digital marketing services for clients across the UK and Ireland. From home service companies through to professional service companies and e-commerce stores, we drive high-quality, intent-based traffic with a focus on increasing the return on investment.
We have over 1,300 five-star reviews stretching back over a decade. Click here to read some recent genuine customer reviews.
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