How We Helped an Air Con Installation Company Take Advantage of a Heatwave and Increase Their Leads by 400%
When this client first came to Altitude Internet, they had a clear objective.
They wanted to generate commercial enquiries while continuing to grow their domestic customer base.
They specialised in the installation, service and repair of air conditioning equipment across the South East, including London.
Although they had an existing online presence, they were unhappy with the quality of the website and the performance of their existing digital marketing campaign.
Their previous website did not convert visitors effectively, and they felt it did not reflect their brand to the professional standards they required.
We started by designing a completely new website that better reflected the quality of their business, and crucially, we restructured the website deliberately to attract commercial customers as well as residential enquiries.
Alongside this, we created dedicated landing pages specifically for Google Ads campaigns, ensuring every click had the best possible chance of becoming a lead.
Rather than sending paid traffic to a generic homepage, each advert directed visitors to a highly targeted page with clear messaging, strong calls to action, and a simple enquiry process.
This immediately improved conversion rates and reduced wasted ad spend.
We built a brand-new Google Ads account from the ground up, introducing tightly themed campaigns with improved keyword targeting, local optimisation, and ongoing ad management.
Everything was designed to maximise enquiries while keeping the cost per lead as low as possible.
Then the unexpected happened.
As temperatures in the UK rose during June 2026, demand for our client’s services exploded.
Because the website, landing pages, and Google Ads campaigns were already fully optimised, the business was perfectly positioned to capture the sudden surge in searches.
Campaigns took off almost overnight.
Enquiries increased dramatically, and the client experienced one of their busiest periods.
Whilst the weather created the opportunity, the prior preparation allowed the business to benefit from the demand the heat wave created.
Because without the right website, landing pages, and advertising strategy already in place, much of that demand created by the heat wave would have almost certainly gone to their competitors.
The client continues to benefit from a well-tuned online marketing strategy built for long-term growth.
Their website has already started to generate commercial opportunities via organic rankings.
Their Google Ads campaign has consistently delivered qualified enquiries throughout London, and the business is far better positioned to capitalise on the seasonal spikes that occur as a result of a hot summer.
Looking back at the results compared to their previous website, they have seen a 400% increase in enquiries, a 300% increase in landing page conversion rates and a 40% reduction in the cost per lead.
A steady pipeline of qualified leads continues despite the weather cooling down. While the heat wave undoubtedly created additional demand, without the right marketing in place, the business would have lost the opportunity.
It really is so satisfying to see a business grow so quickly as a result of the work our team provides; the landing pages, website, SEO and Ads management have all worked in harmony to drive leads and enquiries at just the right time.
Altitude Internet is an award-winning digital marketing agency that helps clients globally generate more traffic, leads and enquiries. We’ve been established since 2014, and our team works with clients across all business sectors.
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Click here to find out more about landing pages, just like the one we covered and discussed in this case study.
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Altitude Internet Digital Marketing Services Limited was established in 2014 and employs a team of over 40 digital marketing experts. From offices in the UK and Ireland, our team support small and medium-sized businesses with their digital marketing requirements.
