3 Killer SEO Moves that Many Businesses Miss.
Most people discuss keywords, content and backlinks when considering search engine optimisation. However, once those basics are in place, another important layer quietly separates the sites that grow steadily from those that merely exist.
These are often overlooked aspects of SEO that are super important.
Our first hot tip would be to turn one page into a topic, not just a ranking page.
Most businesses create a page of content, optimise it and then move on to the next page.
However, the problem is that Google doesn’t really reward isolated pages anymore; it rewards depth and general quality across the whole website.
If you have a services page that covers multiple services, it should be split into multiple service pages.
Imagine a plumber who provides boiler services, power flushing, emergency call-outs, and Drain Cleaning.
Instead of cramming all these onto 1 services page, dedicated pages should be created for each specific service.
Dedicated pages, unique to each service, are far more likely to rank online.
The content for each page will be more specific, the URL will likely include relevant keywords, and you can create unique calls to action for each service.
Each page is an opportunity to show your Expertise, authority, and Trust in each area, which really helps Google better understand your website and your credibility.
Expertise, authority, and trust (E-A-T) must shine through for Google to notice your website.
Our second Hot Tip is to update the content you already have.
There’s a tendency to think that SEO means constantly adding more and more pages to your website—more blogs, more pages, and more keywords—but in reality, some of the fastest gains often come from improving what’s already there.
From working with hundreds of clients over the years, we’ve seen pages jump significantly just by tightening the content and core messaging to improve clarity, building out existing content, really showing your expertise, authority, and trust, adding real-world examples and case studies, and better aligning content with search intent.
Consider adding FAQs to each page and improving internal linking.
You don’t necessarily need to create hundreds of backlinks or have a complete rebuild of the website; just make your existing content better.
Here at Altitude Internet, this is often one of the first things we do when taking over a project because older pages may have history, trust and sometimes rankings, but they might just need refining and improving.
Is often quicker to do this properly and build out your existing content rather than start creating new content from scratch.
You should also look to improve your ‘brand search’ online.
This is one of the most underrated parts of search engine optimisation.
So most businesses focused purely on non-branded searches, for example, plumber in Bristol or Builder in Dublin, but what happens when someone hears about your business, they are likely to Google your name.
If your brand search returns very little content, lacks supporting articles, and has no presence outside of your own website, it can create doubt in the minds of potential customers.
Strong SEO doesn’t just rank service pages; it can help to build your brand profile online, essentially a brand footprint.
This means that when someone searches your business, they see your website with supporting Content mentions and profiles on various directories, along with the Google My Business profile, and potentially profiles about your business on some of the leading review sites.
The combination of all of these will help to reinforce trust instantly.
Increasingly, this is what can help feed AI tools like ChatGPT, Perplexity, Grok and Gemini.
The first wave of search engine optimisation (SEO) focuses on improving your website’s visibility and authority. The second wave involves building out content that demonstrates your expertise, authority, and trust. In our view, the third wave is to build out your brand profile online.
Once you’ve covered the basics, this can really make a big difference, and then, coupled with someone going to work on conversion rate optimisation and calls to action. It can really make a difference.
The team here at Altitude Internet has been helping small and medium-sized businesses generate more traffic, leads and enquiries online for over a decade.
If you are considering search engine optimisation for your website, click here to schedule a call with one of our specialists.
If you’re interested in finding out more about search engine optimisation, click here.
You can also download our handy SEO e-book packed with hints and tips on what you can do directly to improve your search engine optimisation. Download the free SEO e-book just here.
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We don’t feel there is a one-size-fits-all approach with any form of digital marketing, and we will always recommend the most suitable plan of attack for your business.
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