Why Smart Businesses Use LinkedIn. And Where You Could Be Missing Out.
Most business owners have tried Google Ads, some have experimented with Meta Ads, but very few have truly cracked LinkedIn Ads, and that’s exactly why they tend to work so well for many businesses.
While some businesses dismiss LinkedIn as too expensive or not worth it, the reality is that LinkedIn ads are one of the most powerful business-to-business growth tools available today for your business, if you know how to use them properly.
your business.
This brief blog will explain why LinkedIn Ads can be a great idea if you are a B2B business.
A LinkedIn Ad click can be more expensive than Google or Meta for the same click, but focusing on the cost per click is the wrong metric to track.
What matters most in digital marketing is not the cost of an individual click but the cost of a qualified lead and the cost of acquiring a new customer.
It would be better to pay £10 for a click to convert than £2 for a click that doesn’t convert.
When you look at LinkedIn as an advertising platform, the platform suddenly becomes exceptionally good value.
LinkedIn allows unmatched business-to-business targeting, as you can target people by their job title, company size, industry, skills, years of experience, company name, their geographic location and even groups that they may belong to.
This means that you are not advertising to people who might be interested in your product or service; you are advertising directly to directors and key decision makers within businesses that meet your ideal profile.
LinkedIn is not a platform that people scroll for entertainment; people log into LinkedIn to grow their business, learn from industry peers and discover products and services that can help them to become better at their job.
A click from LinkedIn is usually more considered, more intentional and more commercially focused than many other platforms.
Many businesses report lower lead volume from LinkedIn ads but a higher lead quality.
Here at Altitude Internet, we specialise in helping businesses generate more traffic, leads, and enquiries and LinkedIn is a great source of leads.
One of LinkedIn‘s most unused advantages is the ability to promote expert content, share insights and opinions about your business sector or industry, help to educate your audience and position your brand as the authority in your industry.
This can help to warm up prospects before they even come through to you as a lead.
By the time somebody fills out a form or books a call with you, they probably already recognise and understand your brand, trust your expertise and understand the value that you can offer.
This is known as preconditioning, and it can be very powerful.
So is LinkedIn a good idea for your business?
If you sell to businesses and target senior decision makers and have a high-value product or service, then the chances are LinkedIn Ads could be a great source of leads for you.
As long as you get the right targeting, the right messaging and the right optimisation.
Here at Altitude Internet, we specialise in helping businesses promote their brand at just the right time, and whilst Google Ads and Meta Ads often work well, we see LinkedIn as a major opportunity for businesses, especially those that have never tried it.
If you are interested in discussing how we could help you generate more traffic leads and enquiries using LinkedIn, click here to schedule a call with a member of our team.
Click here to find out more about Google Ads.
Click here to find out more about Altitude Internet.
As an award-winning digital marketing agency that has been in the industry for over a decade, you can be confident that we will take care of the whole process from start to finish.
With professional onboarding, expert optimisation and thorough reporting with regular 121 catch-up calls.
Interested in seeing how we could help your business?
Click here to read some of our recent case studies.
Altitude Internet is a digital marketing agency that helps SMEs globally to generate more traffic, leads and enquiries for their business. And with a team of around 45 digital marketing experts here, we have the skills, knowledge and ability to get your website discovered by the right people at just the right time. Click here to read some of our recent client reviews.
LinkedIn Ads, Google Ads and Meta Ads all have their respective advantages but some are better than others depending on your business sector, customer profile and marketing objectives. Book a call with one of our experts today, and we’ll recommend the best solution for your business.
