Granite & Natural Stone Provider

In early 2024, a leading granite and natural stone supplier in Ireland contacted us after experiencing a lack of enquiries from their organic channels. Despite offering premium products, their website wasn’t generating the visibility or engagement needed to support steady growth. They wanted to increase traffic, enquiries, and overall online performance, particularly across key product categories.

Top 3 key results

Clicks
0 K
Keywords on first page
0
Organic traffic increase
0 %

The Challenge

Although the client had a strong reputation offline, their website wasn’t attracting enough organic traffic to generate consistent leads or enquiries. Their category pages were underperforming, visibility across competitive search terms was limited, and the site lacked the authority needed to rank strongly against other established suppliers. They needed a structured SEO plan that would improve user engagement, strengthen domain authority, and support business growth.

The Approach

We developed a tailored SEO strategy that combined a detailed content calendar with an intensive link-building programme. The goal was to enhance the website’s authority while improving the relevance and performance of its core category pages. By acquiring high-quality backlinks, optimising content, and improving on-page structure, we increased the site’s credibility and ensured it reached more users searching for granite, marble, and natural stone products.

Results

Within just four months, organic clicks increased from 1,830 to 3,420—an 86% surge. Impressions also rose significantly, from 69,100 to 97,800, marking a 41% increase. The improved visibility directly benefited the specific category pages we targeted, helping them gain traction in competitive search results. Higher authority, better engagement, and targeted traffic continue to lift the client’s organic channel, resulting in more enquiries and improved market presence across Ireland.

Performance

Clicks

Impressions

Keywords

Feb 2021 vs Oct 2023

OCT 2021

Page 1 keywords

FEB 2023

Page 1 keywords

OCT 2021

Keywords in top 3 places

FEB 2023

Keywords in top 3 places

OCT 2021

Target

First page on Google results

FEB 2023

Target

First page on Google results

Organic Traffic

Feb 2021 vs Oct 2023

OCT 2021

Sessions

FEB 2023

Sessions

OCT 2021

Target

Increase to 20K sessions

FEB 2023

Outcome

42K: An increase 0f 397%

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