Sports Accessories Retailer

In December 2022, a sports accessories and running shoe retailer in Ireland approached us after feeling unsure about the direction of their digital marketing. They operated both physical stores and an e-commerce site, but previous agencies had not delivered the level of strategy or growth they were aiming for. They came to us for support with both SEO and Google Ads to strengthen their online visibility and scale their sales.

Top 3 key results

Clicks
0 K
Keywords on first page
0
Organic traffic increase
0 %

The Challenge

The client had struggled to find an agency that could confidently move their digital performance forward. With a competitive product range and a mix of online and in-store sales, they needed a strategy that increased visibility across both channels. Their Google Ads account required a more structured approach, and their organic search presence needed to grow to support long-term scalability.

The Approach

We took over both their SEO and Google Ads management, refining their paid campaigns with best practices and improved targeting to maximise conversions. Our team worked weekly on the account, ensuring ongoing optimisation and the introduction of high-performing structures. At the same time, we increased the strength of their organic presence, improving keyword coverage and enhancing technical SEO to support greater visibility and consistent traffic growth.

Results

The Google Ads campaigns delivered exceptional performance, generating £429,000 in sales from £25,000 of ad spend, a 16x return on investment. Alongside this, the client has seen substantial improvements in organic rankings and traffic, creating a stable foundation for long-term growth. With rising sales and increased confidence in their digital direction, they continue to scale their spend in line with the results achieved.

Performance

Clicks

Impressions

Keywords

Feb 2021 vs Oct 2023

OCT 2021

Page 1 keywords

FEB 2023

Page 1 keywords

OCT 2021

Keywords in top 3 places

FEB 2023

Keywords in top 3 places

OCT 2021

Target

First page on Google results

FEB 2023

Target

First page on Google results

Organic Traffic

Feb 2021 vs Oct 2023

OCT 2021

Sessions

FEB 2023

Sessions

OCT 2021

Target

Increase to 20K sessions

FEB 2023

Outcome

42K: An increase 0f 397%

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