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The client operated in a highly competitive niche, especially within the London market where many established air conditioning companies compete aggressively for Page 1 visibility. Their website lacked the content depth and keyword targeting needed to rank for valuable commercial and location-based terms. With low organic visibility and minimal online enquiries, they required a focused SEO plan that would help them win the commercial projects they were targeting.
We developed a detailed SEO strategy built around expanding the website’s content and targeting high-value location keywords. Working closely with their web developers, we planned out new service pages, enhanced existing content, and refined metadata to improve relevance and searchability. We also prioritised a list of key commercial keywords to ensure the site could compete more effectively across London and surrounding areas.
By 2023, the company’s organic rankings had grown by an impressive 4,525 positions, with over 130 keywords now ranking in Google. Location-based terms that previously had no visibility now appear prominently on Page 1 of both Google and Bing. This improved visibility has helped generate a consistent stream of online enquiries, including the commercial air conditioning work in London that the client had been aiming for.
Clicks
Impressions
OCT 2021
Page 1 keywords
FEB 2023
Page 1 keywords
OCT 2021
Keywords in top 3 places
FEB 2023
Keywords in top 3 places
OCT 2021
Target
FEB 2023
Target
OCT 2021
Sessions
FEB 2023
Sessions
OCT 2021
Target
FEB 2023
Outcome
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