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The client faced declining footfall and needed their website to become a major sales driver. They had previously worked with SEO agencies but had seen limited progress, which made them hesitant to make another change. Their site needed stronger keyword coverage, improved authority, and a more consistent SEO structure to compete online. With ongoing algorithm updates from Google, they needed a partner who could offer stability and long-term guidance.
We provided a clear SEO roadmap that covered on-page optimisation, technical improvements, content recommendations, and a long-term link-building strategy. Regular monthly update calls helped build confidence and understanding around the work being completed, creating transparency and trust. Over several years, we continued to refine their website, strengthen keyword targeting, and expand their backlink profile to improve authority and organic reach.
The client has seen their organic rankings grow by more than 12,000 positions across Google and Bing, resulting in a substantial increase in traffic and online sales. Despite numerous Google algorithm changes, their visibility continues to improve month after month. A consistent investment in link building over four years has been a key driver in their success, helping them compete more effectively online and reduce their reliance on physical retail.
Clicks
Impressions
OCT 2021
Page 1 keywords
FEB 2023
Page 1 keywords
OCT 2021
Keywords in top 3 places
FEB 2023
Keywords in top 3 places
OCT 2021
Target
FEB 2023
Target
OCT 2021
Sessions
FEB 2023
Sessions
OCT 2021
Target
FEB 2023
Outcome
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