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The client faced strong competition within the hearing healthcare sector, where Page 1 visibility is essential for consistent lead generation. They needed a plan that could deliver results for multiple clinic locations while driving both organic and paid enquiries. Their reliance on Google Ads for traffic was becoming increasingly expensive, so a balanced strategy was required to strengthen their long-term visibility.
We created a comprehensive digital strategy combining SEO, Google Ads management, and ongoing optimisation across all clinic locations. Our SEO work focused on improving local visibility for each clinic, enhancing keyword coverage, and expanding their website to support their growing business. On the paid search side, we refined their campaigns, improved targeting, and increased conversion opportunities, ensuring each clinic received relevant, high-quality enquiries.
The impact of the strategy has been substantial. The client now ranks on Page 1 of Google for more than 200 keywords, driving significant organic traffic and reducing their dependence on paid search. Their Google Ads campaigns consistently generate strong conversions across all clinic locations, contributing to a surge in online bookings. As their ROI strengthened, the business scaled its ad spend to support further expansion, growing from six clinics to thirteen within a few years.
Clicks
Impressions
OCT 2021
Page 1 keywords
FEB 2023
Page 1 keywords
OCT 2021
Keywords in top 3 places
FEB 2023
Keywords in top 3 places
OCT 2021
Target
FEB 2023
Target
OCT 2021
Sessions
FEB 2023
Sessions
OCT 2021
Target
FEB 2023
Outcome
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